Appiness is good service – Icestack launches its moonshot to America
(sticK - 27 August 2013 ) Given that his presentation was to the MobileTech Summit 2013, a primary industry focused event, Andrew McPherson’s app analogy was very apt.
A tractor can be likened to a mobile device, the tool that is driven off the Power Take Off is the app says the chief executive of ‘Icestack’, and of ECONZ an Auckland-based 40 year old enterprise wireless provider.
“The apps that work best help achieve a single task very efficiently,” he says.
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