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Appiness is good service – Icestack launches its moonshot

Appiness is good service – Icestack launches its moonshot to America

By By Peter Kerr for sticK

(sticK - 27 August 2013 ) Given that his presentation was to the MobileTech Summit 2013, a primary industry focused event, Andrew McPherson’s app analogy was very apt.

A tractor can be likened to a mobile device, the tool that is driven off the Power Take Off is the app says the chief executive of ‘Icestack’, and of ECONZ an Auckland-based 40 year old enterprise wireless provider.

“The apps that work best help achieve a single task very efficiently,” he says.

Click to read the rest of this story
http://sticknz.net/2013/08/27/appiness-is-good-service-icestack-launches-its-moonshot-to-america/

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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com

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