Survey Shows 80% of NZ Want a Monthly Plan Costing $16

MEDIA RELEASE SEPTEMBER 2013

Survey Shows 80% of NZ Want a Simple Monthly Plan Costing $16

With over half of New Zealanders* reported to own a smartphone, a new independent survey** has revealed that Skinny Mobile is ticking all the boxes on price and value with its new $16 Stretch Monthly Prepay Combo.

Paul Taylor, CEO at Skinny, says: “Value and simplicity are what people want from their Telco provider and this is what Skinny Mobile is all about.

“Skinny aims to provide real value to its customers – as well the new $16 Stretch Combo, we provide the lowest priced standard prepay calling and text rates in New Zealand (at 39c per minute and 8c per text) - not to mention the lowest priced SIMs***.”

Cheap calls, texts and data were the top things people liked most about their current mobile phone provider (35%), whilst one in four say they just want good network service.

The majority of Kiwis (64%) also reported they find mobile phone plans “confusing and difficult to understand”, showing better communication was needed from Telco providers.

Nearly half of survey respondents (48%) say they want to spend less than $16 on their monthly mobile bill, yet in reality a 68% say they actually spend more.

Taylor states that “Skinny Mobile is for all New Zealanders that want a great network, great plans and low prices, with our new $16 Stretch Combo being New Zealand’s lowest priced Monthly Prepay Combo deal***. As well as being affordable, it provides 90 minutes of talk-time, unlimited texts to New Zealand and Australia – not to mention 500MB of data****.

“With the majority of respondents (80%) from the survey saying a simple, easy to understand, monthly, all-inclusive mobile phone plan costing $16 would appeal to them, we believe there is a massive opportunity for Skinny here in New Zealand as we provide weekly and monthly deals and fast 3G network coverage to 97% of places that New Zealanders live and work.”

“We don’t waste money on corporate sponsorships or celebrities fronting our campaigns. We focus on reducing cost to give value back to our customers!”

Skinny Mobile phones and SIMs are available from selected Warehouse, Warehouse Stationery, Dick Smith, Harvey Norman, and Countdown stores.

See www.skinny.co.nz for more information.

* NZ Smart phone penetration = 54% (Source: http://www.thinkwithgoogle.com/)

** This survey was conducted by an independent party in August 2013, with 421 New Zealand based respondents.

***’Lowest price’ based on purchase price of comparable ‘talk, text & data’ prepay combos that renew every month (entitlements, billing cycles & extra charges vary; excl. promo offers). Skinny’s $4 SIM ‘Lowest price based on our $4 RRP compared with other NZ prepay providers’ SIM-only price (included benefits vary; excl. promo offers).’

**** $16 Stretch renews every 30 days and is the lowest priced prepay combo when compared with the purchase price of the most comparable 'talk,text&data' prepay combos that renew every month (entitlements, billing cycles & extra charges vary; excl. promo offers).Combo valid for 30 days. Mins are for calls to any NZ network and standard NZ landlines, and until 31st Jan 2014 to standard Australian landlines and mobiles (premium rate numbers excluded). Txts are standard person to person only, to any NZ network, and until 31 Jan 2014 to Australian mobiles.Personal use in NZ only. Additional usage charges apply. See skinny.co.nz for terms and charges.
 
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