Pead PR Appointments For Growth

Pead PR Appointments For Growth

Becky Erwood Returns For Group Account Director Role

Auckland-based independent PR consultancy Pead PR has made a number of new appointments including that of Becky Erwood who returns to the business as group account director.

Also recently appointed is Siobhan Waterhouse as account director on Pead PR’s events and entertainment team while Matt Young joins the same team as account executive.

In a fourth appointment, Amanda Ingle joins the company’s beauty team as junior account manager. And in an internal promotion, Jessica Mathias has been elevated to the role of account director on Pead PR’s lifestyle team.

Becky Erwood is a former staff member of Pead PR who has immigrated to New Zealand from her native England after spending two years here in the mid-to-late-2000s.

Becky has 15 years of both in-house and agency PR experience in a range of sectors including retail, food & drink, beauty and fashion. She has worked closely with boards and brands on external communications strategies for some of the UK’s best loved food brands including Marks & Spencer and Waitrose along with FMCG brands including Dairylea and Britvic.

Becky has recently taken her WSET Advanced level in wine and spirits and holds a BA in English and Drama as well as a CAM certificate in Advertising and Marketing from the Chartered Institute of Marketing.

Siobhan Waterhouse has a strong background in agency, in-house and project PR. Her most recent position was a contract role as publicist for the Auckland Arts Festival. Prior to that Siobhan spent nine years in Sydney in banking, corporate, consultancy and contract positions latterly in the world of performing arts.  Siobhan has a Bachelor of Arts degree from Victoria University and a Graduate Diploma in PR and Communications from AUT.

Amanda Ingle comes to Pead PR from a magazine background. She graduated Bachelor of Communications (Journalism & PR) from AUT University in 2008 before her role as editorial assistant for NZ Life & Leisure Magazine for two years. Amanda has recently returned from a year in Japan.

Matt Young graduated with a Bachelor of Communications degree from AUT in 2012 and also holds an ATCL Diploma of Speech and Drama from Trinity College London. He joins Pead PR from Boyd PR.

Pead PR managing director Deborah Pead says 2013 has turned out to be a year of growth. 

“Many of our clients are driving hard for growth and service levels on their accounts are shaping our own growth strategy. It’s an exciting time for global and local brands and we have a great team embracing the changes.”

ENDS

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