Give Your Home a Spring Smile, with New Ambi Pur Air Effects

Media release: September 25, 2013

Give Your Home a Spring Smile, with New Ambi Pur Air Effects!

Don’t wrinkle your nose the minute you walk in the door, breathe happy as you spring clean this season, with new and improved Ambi Pur Air Effects – the beautifully fresh way to achieve fragrant ambience that works for you and your home!

Ambi Pur – known and trusted for eliminating odours, has relaunched its revolutionary Air Effects, delivering a breath of fresh air to Kiwi households with a new ingredient which now eliminates five times more odours!^

Combining light and fresh fragrances with advanced odour elimination technology, Ambi Pur Air Effects offers an even fresher scent through its new formula. With patented technology containing ingredients that interact with and eliminate odour molecules at the same time to deliver a beautifully light scent of perfume, Ambi Pur Air Effects is the new must-have product for your home.

Choose from a range of carefully crafted scents, fresh and fragrant to suit your every whim! From the traditional notes of Lavender Vanilla & Comfort to energising Spring & Renewal, relaxing Linen & Sky, indulgent Hawaiian Flowers and more, Ambi Pur Air Effects lets you achieve the fragrant ambience that works for you and your home.

Ambi Pur Air Effects boasts an innovative, natural Nitrogen-based propellant within an easy-to-use trigger system, to deliver an arc of pure fragranced mist to refresh the air in your home. This breakthrough formulation means Air Effects works better and lasts longer than typical aerosol sprays, so you can enjoy beautifully fresh rooms for more hours of the day.

You’ll also enjoy the on-trend, long lasting fragrance credentials of new and improved Ambi Pur Air Effects, designed by the team behind some of the world’s most successful perfume houses. It’s a little bit of luxury, every day!

Procter & Gamble Creative Perfumer, Junji Hamano, says there is a growing trend to extend the design of homes with scent, as well as refresh the air.

“Different scents allow you to add a personal touch to the home space, and with Ambi Pur Air Effects, we can eliminate unpleasant odours while at the same time refresh our living spaces with a light, gentle fragrance,” says Hamano.

Ambi Pur Air Effects (RRP $6.99) is available now in the following eight fragrances:

• Lavender Vanilla & Comfort

• Sweet Citrus & Zest

• Meadows & Rain

• Rocky Springs & Cool

• Spring & Renewal

• Linen & Sky

• Hawaiian Flowers

• New Zealand Springs

For more information about the Ambi Pur range, visit www.facebook.com/ambipurANZ

For images, please click here

ENDS

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