The Bigger The Opportunity The Bigger The Risk in China

16 October 2013

Media Release

The Bigger The Opportunity The Bigger The Risk in China

The China Business Summit at The Langham Auckland on 16 October addressed the issue of Fonterra's botulism scare and the ramifications of it on the market for New Zealand's brand and exporters to China.

One of the key messages for New Zealand businesses was that the bigger the business opportunity is, the greater the opportunity for risk. Food will always be a dominant part of exports so therefore there will be greater sensitivity and therefore greater accountability for the quality of what we do.

Said Michael Barnett, chief executive Auckland Chamber of Commerce, "This risk shouldn't make us fearful, but should make us ensure we have good systems in place."

ENDS

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