Survey shows lift in online and on-demand viewing

Media release                                             Embargoed until 1am 22 October 2013 

Survey shows lift in online and on-demand viewing

Demographic split in viewing habits

Auckland, 22 October 2013 – a new nationwide customer satisfaction survey from Canstar Blue, released today, highlights our collective telly viewing habits.

With just over a third of kiwis saying they have three or more tvs in their household, our love affair with the small screen shows no sign of diminishing, despite an increase in online and on-demand viewing, says Canstar New Zealand General Manager, Derek Bonnar.

“Last year 1-in-5 said they watched more content online or on demand. Now that’s up to 1-in 4, and Gen Ys are leading the charge to create a demographic split in our viewing habits. Younger Kiwis are nearly three times more likely (44%) than Baby Boomers (15%) to watch online. Regionally, Wellingtonians are the most avid online/on-demand watchers.

“Our television viewing habits are changing with the impact of mobile devices and tablets and the advent of binge-watching with box sets and more recently the all-at-once-release of series that traditionally would have been aired weekly over the course of a season.

“People are taking more control over what they watch, when they watch and how they watch. Whether it is something as simple as prerecording shows to avoid advertisements and cut down viewing time – something that the majority in our survey say they do, or watching shows on the run or online. Changes in technology and the amount of content available mean there have never been more ways to watch.”

Hints to trim power bills and waistlines

Stand by power could be costing many New Zealand TV owners, says Bonnar.

“Modern TVs can use as much power as a fridge. Generally the bigger the screen, the more power a TV will use. With standby power accounting for around 10% of a TV’s power consumption, and with nearly 70% in the survey not switching their TV off at the wall, there is potential for savings to be made.”

EECA recommends:
·         Choosing low standby products
·         Switching TVs off at the wall
·         Choosing Energy Star rated products (the most energy efficient)

Bonnar says that nearly half in the survey confessed to eating all of their meals in front of the television.

“It might be that our TV viewing habits are not helping our waistlines; the Ministry of Health reports that frequent watching of TV during meals is associated with increased consumption of unhealthy foods and decreased consumption of healthy foods.”

While Gen Ys were more likely to eat in front of the telly, the habit was common across all age groups, and regions.

Panasonic received its third consecutive overall satisfaction award for the TV category, ahead of LG, Sony and Samsung.

That Panasonic has been able to sustain its performance in a highly competitive category is a tremendous achievement, says Bonnar.

“This is a first for Canstar in New Zealand.”

Click for big version.

The survey covered six categories:
1.      Value for money
2.      Performance
3.      Ease of Use
4.      Warranty and service
5.      Other functions
6.      Overall satisfaction

About the survey
Canstar Blue commissions Research Now to regularly survey 2,500 New Zealand consumers to measure their satisfaction across a range of products and services.

The outcomes reported here are the results from a survey of consumers who purchased a flat screen television within the last two years, within the survey group, in this case, 491 people.

Age Groups:

Gen Y: 18-29
Gen X: 30-44
Baby Boomers: 45+

*To view the full results of the Canstar Blue survey go to: www.canstarblue.co.nz

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