Aucklanders favour Stuff.co.nz

22 October 2013

More Aucklanders visit Stuff.co.nz than any other news website

The latest audience figures from Nielsen show that more Aucklanders are now reading Stuff.co.nz than any other new website. Fairfax Media group executive editor Sinead Boucher says this shows Aucklanders are looking for a national perspective in their news, and are now actively adding Stuff to their repertoire. “We’re excited that Aucklanders are now reading Stuff to such a degree. The rest of the country has long relied on us to provide the best, most up to date and entertaining news and information.”

Stuff’s unique audience for September in Auckland was 391,000 to the nzherald.co.nz’s 360,000 .

In addition to being the number one online news destination in each region, Stuff is the number one mobile news site .

“Ensuring we’re catering to the changing ways our audience wants to consume news is a huge focus for us,” says Acting Product Development Director Nigel Tutt. “We've made video, community and data journalism more prominent, with very favourable responses from our audience - of course this is underpinned by Fairfax's unparalleled breaking news coverage."

Stuff now leads the market in all key audience segments :
Stuff.co.nz - News & Information 1.4 million unique monthly viewers
Life & Style - 510,000 unique monthly viewers
Technology - 341,000 unique monthly viewers
Entertainment - 599,000 unique monthly viewers
Business - 568,000 unique monthly viewers
Food - 224,000 unique monthly viewers
Travel - 321,000 unique monthly viewers

The audience win in Auckland is complemented by Stuff winning a prestigious Online Journalism Award (OJA) at the annual awards ceremony in Atlanta. Stuff Nation, our digital community and user-generated content platform, won the Online Commentary award for medium size sites. Boucher says winning an award alongside well-known news brands such as the Washington Post, the Guardian and the New York Times is a fantastic achievement. “Stuff has always had an ethos of trying new things and developing new ways of connecting with its audience. It is a great credit to Stuff Nation’s editor Janine Fenwick and the whole team that we’ve achieved this award only one year after launch.”

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