5-Star Ford Ranger romps to number one position for October

Not all utes are created equal

5-Star Ford Ranger romps to number one position for October

Auckland, 4 November 2013 – The popularity of utes, in particular the Ford Ranger, amongst Kiwis continues to grow with an impressive number of Rangers bought in October. According to provisional numbers for the month, the Ford Ranger was the most popular ute for the month with 497 Rangers sold, beating its nearest competitor by 84 vehicles.

“There is quite a lot to like about the Ford Ranger but in general Kiwis are finding the Ranger to be the ultimate multi-tasker, serving as a very capable workhorse at the job site yet a comfortable and safe vehicle for the family on evenings, the weekend or holiday road trips,” said Corey Holter, Managing Director Ford New Zealand. “With the family spending more time in the ‘work’ vehicle, it’s now more important that the vehicle is safe; and there is no safer ute than the Ford Ranger.

“In fact, of the top five utes in the New Zealand, it’s the only one to have a 5 Star Euro NCAP and 5 Star ANCAP safety rating across the entire New Zealand range, including the segment’s most popular variant - the double cab,” added Holter. “Our customers don’t want to settle for less, especially when it comes to safety.”

Designed and engineered in Australia, the Ford Ranger has won multiple Car and 4WD of the Year awards and was first ute to be awarded a 5 Star Euro NCAP safety rating, which was followed by a 5 Star ANCAP safety rating.

“The most remarkable result… is the Ford Ranger, the first pickup to achieve a five star rating, with impressive scores in all areas of Euro NCAP’s assessments.” Source: www.EuroNCAP.com

At a glance: The Ford Ranger's safety features include:
• Reinforced passenger cell utilising high-strength steel
• Dynamic Stability Control (DSC)
• Traction Control System
• Hill Descent Control
• Hill Launch Assist
• Trailer Sway Control
• Adaptive Load Control
• Roll-over Mitigation
• Airbags: driver and front passenger (all models)
• Airbags: side curtain airbags
• Airbags: side thorax airbags
• Three-point seatbelts for all seats with Beltminder technology
• Seatbelt pre-tensioners with load limiters
• ABS anti-lock brakes with gravel logic control
• Emergency Brake Assist
• Emergency Brake Light

For complete Ford Ranger safety specifications, please see: http://www.ford.co.nz/commercials/all-new-ranger/specifications/safety

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information on Ford New Zealand’s vehicles, please visit www.ford.co.nz

ENDS

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