New Limited Edition Waikato Local Brew

MEDIA RELEASE NOVEMBER 2013

New Limited Edition Local Brew

Introducing Willie’s Pale Ale

You can’t beat a summer in the Waikato; surfing at Raglan, wakeboarding on the Karapiro, backyard cricket with the lads and a few beers at the end of the day. Yip, we’ve got it pretty good here.

You also can’t beat a new beer, particularly one that’s made especially for the region. This summer Willie’s Pale Ale is set to make a splash with its new limited release.

A well balanced, lightly hopped beer that combines five types of malts to create a refreshment that’s best served cold with friends at the next barbeque, Friday drinks, and of course the Christmas do.

Willie’s is an acknowledgment of its Waikato Draught roots, as well as being a nod to the future and the modern Waikato man.

Willie’s Pale Ale Brand Manager, Shane Bloor, says: “With Willie’s we feel we have created the perfect addition to a Waikato summer and can’t wait for people to try it.”

Being a limited release you’ll have to be quick as it’s only hanging around for the summer.

Look out for Willie’s Pale Ale available in 12 packs at supermarkets and liquor outlets Waikato wide from mid November.

ENDS

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