More Chinese Parents Turn to Children’s Honey

More Chinese Parents Turn to Children’s Honey From New Zealand for a Natural, Nutritious Alternative to Processed Sugar

According to Airborne Honey, New Zealand’s oldest and most trusted honey brand, children’s honey products from New Zealand are becoming increasingly popular with parents in China.

John Smart, Airborne Honey Sales and Marketing Manager, explains that this is largely due to improved education around the health benefits of honey, as well as international confidence in the safety and quality of honey produced in New Zealand.

“On-going research is further supporting that honey can be a beneficial part of a child’s diet,” he says. “In 2012, for example, a study published in Pediatrics, the official journal of the American Academy of Pediatrics, revealed that honey before bedtime can significantly ease coughs and colds in children with upper-respiratory infections. On top of that, it is becoming more widely recognised that it is the most natural way to sweeten foods, and is highly palatable for children.”

Airborne Honey’s own product for children, Honey For Kids, has become one of the brand’s top-selling lines internationally – another indication that children’s honey is becoming more widely sought after.

“Children’s honey is becoming especially popular in China. This can be seen in the fact that 74% of our online market share there is now Honey for Kids, compared to only 6% Manuka. We have also noticed sales rising in specific regions, including Hong Kong,” says John. “Parents are choosing New Zealand honey because they want to be confident in the quality of the honey they are feeding their children. Our bees collect honey from unpolluted, remote areas of natural beauty in New Zealand and we test each batch as it arrives and leaves to make sure it is as undamaged and pure as possible.”

In recent years, there has been much debate over the authenticity of liquid honey. Many liquid honeys, including those marketed at children have been found to be over-processed and heat damaged. This is particularly prevalent in countries such as the United States and China.

“Over-processing honey fundamentally turns natural honey back into sugar syrup,” says John. “Ultra filtering it removes the pollen, which is a significant natural component of honey. International standards for honey dictate that pollen should not be removed from honey during processing. Natural extracted and processed honeys have more than 100,000 pollen grains per 10g. However, many of the liquid squeeze honeys on supermarket shelves have less than 10,000 pollen grains per 10 grams. The other issue facing honey is over-heating it for long periods of time to liquefy the honey. This process destroys the natural enzymes and flavours found in natural honey.”

Airborne Honey recently introduced an Honest, Undamaged and Traceable label to all honey jars to ensure customers can have the utmost confidence in the product. Honest means that the honey is true to the variety printed on the label. Undamaged demonstrates that the honey has not been heat damaged or over filtered. Traceable means that every jar of Airborne Honey can be tracked all the way back to the beehive.
Further details on Airborne Honey can be found at www.airborne.co.nz.

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