Holiday parks confident ahead of peak season

Holiday parks confident ahead of peak season

Business confidence among holiday park owners is relatively high in the run-up to the peak Christmas-New Year season, according to the latest Holiday Parks Business Confidence Monitor.

Confidence levels in the Holiday Parks Business Confidence Monitor for October/November are at +69, indicating that 69% more respondents are currently optimistic than pessimistic. This is the second highest level of confidence recorded since the Monitor began, albeit a slight decrease from the +73 reported in September/October.

The Holiday Parks Business Confidence Monitor, developed and managed by Angus & Associates*, surveys the Holiday Parks Association New Zealand’s (HAPNZ) 300 members.

“Within the October/November result, we noted a positive shift in confidence from members being ‘somewhat optimistic’ to ‘optimistic’, with 50% ‘optimistic’ compared with 36% in September/October,” HAPNZ Chief Executive Fergus Brown says.

“With measures of demand for the current month and the coming month both up on September/October, confidence is likely to remain relatively high into the Christmas holiday period.”

46% of respondents felt that demand this month had increased, compared to the same month last year, and 43% expected demand to increase in the coming month.

“The appeal of your region is believed by members to have had the biggest influence on both increased and decreased demand this month, suggesting there are regional differences which we can examine further in the New Year once we have 12 months of data,” Mr Brown says.

* Angus & Associates is a premier supplier of marketing, research and strategic planning services. They are focused on delivering informed insights for a range of private and public sector clients, particularly within the tourism and leisure sectors.

Key facts:

The holiday park sector provides 38% of New Zealand’s commercial accommodation capacity and 20% of actual guest nights
In the past year holiday parks provided 6,325,431 guest nights
Guest nights to holiday parks are made up of approximately 32% international visitors and 68% domestic visitors
While staying at holiday parks guests contribute $733 million in direct expenditure to the local communities
Approximately $372 million (51%) of the expenditure is contributed by domestic travellers, with the balance of $362 million (49%) by international travellers

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