Weight Watchers launches its simplest ever start to weight l

Weight Watchers launches its simplest ever start to weight loss

On 20 December 2013, Weight Watchers will launch Simple Start, a two-week kick start to proven weight loss success which promises to be the simplest, most straightforward plan ever offered by Australasia’s number one weight management program.

Designed to kick-start weight loss and set members firmly on the path to long-term success, Simple Start provides simple meal ideas including delicious, good-for-you foods, plus room for a few small extras each day including wine, chocolate and cheese.

Simple Start allows members to follow a plan without tracking ProPoints values. Instead, they will choose from a selection of meal ideas and snacks or build their own from Weight Watchers Filling & Healthy foods – nutritional powerhouses that are the healthiest and most filling food choices within their category, including whole grains, lean proteins, low-fat dairy, and fresh fruit and vegetables.

The Simple Start plan will also include a fun, new mobile app which will not only allow members to carry the plan in their pocket, but will also offer friendly reminders and helpful prompts to provide ongoing encouragement, helping to keep members motivated along the way.

When members are comfortable with the plan and starting to gain confidence as they see results, they can transition to the flexible ProPoints Plan. Simple Start includes a small introduction to ProPoints, which means the transition is easy.

Weight Watchers Director of Program Martha Lourey-Bird commented: “Starting a weight loss plan can seem a bit overwhelming and research shows that getting off to a strong start in the initial phase is key to weight loss success. At Weight Watchers, we want to make weight loss as simple as possible at a time when it can all just seem too hard. That’s why we’re launching Simple Start, our simplest plan yet.

“Simple Start is an enhancement to the scientifically-proven ProPoints Plan. It’s designed to ease members into a weight loss program with foods that will help them feel satisfied for longer and avoid the types of foods that lead to overeating.”

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About Weight Watchers
Weight Watchers is Australasia's largest and most effective weight management program, with millions of Australian and New Zealand women taking part in the program since its introduction almost 50 years ago. The ongoing success of the Weight Watchers program is attributable to its flexible approach to weight loss and lifestyle change. Based on the guiding principles of healthy eating, exercise, behavior change, and support; the program can be undertaken in a multitude of convenient ways including community meetings, online, one-on-one consultations, At Work or At Home. The system also includes Weight Watchers extensive supermarket foods range and monthly magazine, which ranks among the leading health and lifestyle titles in New Zealand.

As a signatory to the Weight Management Code of Practice, Weight Watchers is committed to providing a healthy and sustainable weight-loss approach with proven efficacy. Over the past 20 years, Weight Watchers results have been published in more than 80 peer-reviewed scientific journals, most recently featuring in The Lancet and the British Medical Journal. Further information on the efficacy of the Weight Watchers program can be found at http://bit.ly/19jxU9i

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