Newspapers retain second place in ad revenues

Newspapers retain second place in ad revenues

Newspapers remained one of the top two choices for marketers placing advertising spend in 2013, according to annual figures compiled by the Advertising Standards Authority and released today.

The total New Zealand ad market grew $110m (5.1%) to $2.274 billion in the year and newspapers took almost $500m (21.7% share). Television remained the leading revenue generator with 27.9 per cent share of ad spend.

Digital advertising continued its steady growth with a 20.7 per cent market share, up almost four per cent on 2012[1].

The newspaper result does not include significant revenue generated by their digital platforms, which are included in the total digital number. Marketing dollars spent on group buying sites such as GrabOne are also not captured in ASA ad spend data.

Radio, Outdoor and Cinema advertising grew in 2013 with most other categories relatively stable.

Newspaper Publishers Association chairman Michael Muir says news brands are continually evolving to remain relevant to consumers in today’s fragmented media market.

“Consumers now have the choice to get their news in paper, on their PC, mobile or tablet device at home, at work or on the go, providing advertisers the opportunity to connect and engage with people in a variety of ways,” Mr Muir says.

“Paid newspapers still retain strong connections with audiences, with 2.2 million readers every week. This audience grows to 3.3 million when you count the people connecting with newspaper online brands every month via online platforms[2],” Mr Muir says.

The total New Zealand advertising industry grew to $2.274 billion in the year, the highest industry turnover since 2008.

[1]Digital advertising includes all display advertising (including banners, streaming, rich media, video and more), classifieds, and search directories as well as mobile and social media advertising.

2 Nielsen CMI Q1 – Q4 ’13, All people 15+ monthly coverage Dailies, Communities and Sunday, plus read content online

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