Cathay Pacific Gets the Party Started for Hong Kong Sevens

Media Release
25 March 2014

Cathay Pacific Gets the Party Started in Time for 2014 Hong Kong Sevens

To celebrate Cathay Pacific’s 32nd year as a sponsor of the Hong Kong Sevens, the airline is inviting fans from around the world to take part in its biggest interactive campaign to date.

New Zealand fans are invited to download the “HK7sBestFan” app, take selfies within the app’s seven themed categories and share their photos on Facebook using the app. There are 77 prizes for those with the best selfies.

The selfies categories include some sevens rugby picture favourites including ‘fancy dress’, ‘seven mates’ and ‘with a rugby player’.

Some winners will be selected by a judging panel, and the top ten entrants in each themed category who make the most submissions will win a prize.

The app has a built in live leaderboard so you can see exactly how close you are to winning.

There are a total of 7 flight prizes consisting of return tickets for two to Hong Kong from selected airports including Auckland.

There is no better showcase of Hong Kong's spirit and hospitality than the Sevens, and every year Cathay Pacific injects lively elements into its campaigns to promote the event both locally and worldwide.

Cathay Pacific General Manager Marketing, Loyalty Programme & CRM Simon Large said: “Cathay Pacific has been supporting the Sevens for more than 30 years now, and we are proud to have played a part in the success of the tournament. We do a lot of work every year to promote the Sevens in key overseas destinations as well as our home market. We hope Sevens fans will love the series of activities we have prepared for them.”

This year’s celebrations, dubbed “The Party Has Arrived”, rides on the fact that the airline is more than an event sponsor – it helps bring together the biggest party in town by flying in players, performers and visitors.

In keeping with the party theme, the airline also launched a website, www.cathaypacific.com/hksevens, which encourages the public to “Win”, “Smile” and even “Coach” with some interactive videos.

As fans count down to the Sevens this weekend, Cathay Pacific today unveiled its latest TV commercial featuring its flight attendants in an impromptu rugby match in the unexpected setting of the airline’s home base, the Hong Kong International Airport, instead of the rugby pitch.

Entries close March 30, 2014.

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