The Great Pacific Garbage Patch - The 8th Continent

MEDIA RELEASE APRIL 2014

The Great Pacific Garbage Patch - The 8th Continent

Planning a mid winter get away? Why not head to “The Secret Continent”, or at least check it out to see if it’s your kind of thing. There’s no doubt that you’re going to be surprised.

Supported by the Earth Day Network, eco-conscious carbonated drinks maker, SodaStream, has kicked off a global campaign called 'The Secret Continent' to draw attention to the giant island of plastic waste floating in the ocean, known as the Great Pacific Garbage Patch.

Designed to raise awareness about the harmful plastic waste created by big soda companies, “The Secret Continent” is a fun way to raise awareness about the issue, promoting The Great Garbage Patch as an imaginary resort destination.

The more serious side of this campaign includes a petition asking global leaders to stop ignoring this environmental disaster; The Great Pacific Garbage patch is more than four times the size of New Zealand and growing. It is harming ecosystems, marine life and the planet.

Scarlett Johansson has signed the petition and says “I am honored to be a part of a project that is powered by such noble intentions and goals. The Secret Continent inspires people to change the way they live. Products like SodaStream aid in the reduction of our carbon footprint, a feat that is vital to preserving the planet for our children.”

Through this unique whimsical approach, SodaStream hope to make this environmental message heard all over the world and promote a bottle free planet through environmentally friendly products like SodaStream.

New Zealanders can show their support by signing the online petition asking for leaders of the world to recognise The Great Pacific Garbage Patch as the 8th continent and stop ignoring this environmental disaster.

Together, we can show global leaders that this is a serious issue that can no longer be ignored!

www.secretcontinent.com

ENDS

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