Simple is the New Smart: Global Launch of the LG G3

LG DECLARES ‘SIMPLE IS THE NEW SMART’
WITH GLOBAL LAUNCH OF THE LG G3

LG launches its best smartphone yet with the remarkable LG G3
www.lg.com/global/g3
Auckland, May 28, 2014— LG Electronics (LG) today introduced to the world its eagerly anticipated G3 smartphone. With launch events taking place in six cities worldwide — London, New York, San Francisco, Seoul, Singapore and Istanbul — LG G3 aims to redefine the definition of a global smartphone.

Developed under the ‘Simple is the New Smart’ concept, the LG G3 is a culmination of research based on LG’s consumer focused product development philosophy. The LG G3 is empowered with the best of what LG’s current technology has to offer, providing consumers with a user experience more ambitious than anything offered before by LG.

“In a fast paced smartphone market, making advanced technology simple and easy to use is the new direction,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “LG G3 truly represents the best in LG advanced technology and simplicity combined as one and we are proud of this achievement”

Highlights of the new G3 include:
5.5-inch Quad HDIPS display with 538ppidelivering four times theresolution of a current HD smartphone screen and 1.8 times higher resolution than a Full HD display.
13MP OIS+ (Optical Image Stabilizer Plus) camera with a revolutionary Laser Auto Focus that can shoot stunningly sharp images in a fraction of the time required by conventional phone cameras.
A rear cover that is lightweight, textured and most of all integrated with a wireless charging inductive loop.
Floating Arc form factor that feels incredibly comfortable in one hand and incorporates the innovative design heritage of the Rear Key
Redesigned graphic user interface (GUI) consistent with the Simple is the New Smart concept of the G3
Removable and user-replaceable high capacity battery
MicroSD slot for storage expansion

True-to-Life Viewing Experience
LG’s reputation in the display arena is second to none and the development of the G3’s breathtaking Quad HD display was the result of years of innovation in display technology. With a pixel density of 538ppi, the G3’s Quad HD display sets new viewing standard producing images that are sharper and clearer than traditional smartphone displays. At 5.5-inches, LG G3 boasts a screen ratio of 76.4 percent with extremely thin bezels so the phonefits as comfortable into the hand as a smaller traditional smartphone.

The high resolution display on the G3 also required LG engineers to pair it with battery technology that was just as innovative. LG equipped the G3 with a 3,000mAh removable battery and advanced optimization technologies to further maximize battery efficiency. By replacing the metal in the battery cathode with graphite, LG engineers were able to extend the lifespan of the G3’s battery. The result is a battery that can keep up with the Quad HD display’s ultra-high performance.

Simply Captivating
The G3’s advanced 13MP OIS+ camera is designed to quickly and easily capture life’s special moments as they occur. This is made possible with G3’s innovative Laser Auto Focus, the first of its kind in the smartphone industry. This technology enables the G3 to capture the moment — even in low light — by measuring the distance between the subject and the camera using a laser beam.So no more fuzzy pictures of your son scoring his first football goal and or missed shots because your camera couldn’t decide quickly enough which toddler in the playground to focus on. Combined with the proven and popular OIS+ technology first seen in the G2, the G3 is sure to impress even the most discerning shutterbugs.

LG has also simplified the process of actually capturing those special moments. Rather than having to focus on the subject in preview mode and then pressing the shutter button, with the G3, tapping the subject to focus will simultaneously also trigger the shutter. What’s more, the G3’s 2.1MP front facing camera incorporates several new enhancements such as a larger image sensor and larger aperture for better-looking selfies. A unique twist has been added to the standard timed selfie mode by incorporating gesture controls — when ready to shoot, simply clench your hand into a fist and the G3 will recognize the gesture and begin the automatic three-second countdown. It couldn’t get any simpler than that.

For video, the G3 offers superior sound quality with instinctive microphones that measure the environment to identify the optimal audio level for the clearest recording. And with the built-in 1W speaker with Boost AMP, users can enjoy videos and musicaccompanied by richer sounds and clearer tones.

Balanced and Simplified Design
The Floating Arc design of the G3 with its ergonomic arc and slim side profile provides an extremely comfortable grip for everyday one-handed use. The Rear Key continues to anchor LG’s innovative design language, with a newly designed power key and volume buttons as well as more premium quality materials and finish. LG also refined sophisticated technical features and advancements located on the rear by arranging them in a clean and singular layout consistent with the G3’s well-balanced design language. The stylish metallic feel skin with matte finish which helpskeep the G3 looking clean and fingerprint-free will be offered in Metallic Black. (Silk White, Shine Gold, MoonViolet and Burgundy Red are yet to be confirmed for New Zealand release)

To complement the new external design, LG adopted a minimalistic user interface design with flat graphics. The circular motif of the graphic assets in the new UI was derived from the shape and concept of LG’s logo, reflecting its unique visual style and identity.

Simplified UX to Reflect Simple Pleasures
In addition to the advanced core technologies, LG took its Learning from You approach to a higher level with new UX features to offer G3 users a unique experience unlike any previous LG smartphone. Highlights include:

Smart Keyboard: Adaptive technology learns as you type for faster input with less mistakes. Smart Keyboard reduces input errors by up to 75 percent by tracking and analyzing typing habits and intuitively “knowing” what word the user intended to type. The height of the keyboard can also be adjusted to better fit the user’s hands and position of the thumbs. Individual keys can also be customized with frequently used symbols for even faster input.

Smart Notice: Like a personal assistant,Smart Notice provides suggestions and recommendationsbased on user behavior, phoneusage patterns and location to offer user information when it’s needed the most. Smart Notice can remind you of a call you declined earlier and ask if you would like to call that person back. If you have a large number of unused files or apps on the G3 taking up valuable space, Smart Notice will ask if you would like to delete or uninstall them. But what sets Smart Notice apart from other personal assistants is its natural language capabilities. For example, instead of just displaying today’s temperature and weather forecast, Smart Notice will make a recommendation such as, “You may want to take an umbrella today since it will rain this evening.”

Smart Security: Understanding the importance of maintaining and securing confidential data when smartphones are shared, misplaced, lost or stolen, the LG G3 offers a number of enhanced security features such as:

Knock CodeTM enables users to unlock their device with a pattern of taps. Merging security and convenience, users can create a personalized code that can be entered anywhere on the screen. With the G3, users have the option of being able to use KnockON to wake the screen to check the timeas well as enter the homescreen directly via Knock CodeTM.

Content Lock keeps personal files safe and hidden from view when sharing the G3 with friends. When the G3 is connected to a PC, Content Lock prevents file previews so the data is still safe. The locked files can reside either on the G3’s internal memory or on the microSD card.

Kill Switch gives G3 owners the ability to disable their phones remotely in the event of theft. TheKill Switch also allows content on the G3 to be wiped sopersonal information won’t be compromised. Kill Switch also includes antivirus scanning and remote wipe and lock, among other essential features.

LG will also be offering a collection of new premium accessories to accompany the LG G3:

QuickCircleTM Case: Available in five colors, QuickCircleTM Case allows easy access to frequently used functions such ascalling, text messaging, music and camera all from the QuickCircle window without opening the cover. In addition to theQuickCircleTMCase, LG will offer a lineup of Slim Guard Cases and premium Slim Hard Casesto protect the G3 in handsome style.
LG Tone InfinimTM(HBS-900): Developed in collaboration with Harman/Kardon, the Bluetooth stereo headset delivers premium audio quality sound in a stylish design. Built with retractable wire management technology and jog buttons for effortless search, Tone Infinim also features Name AlertTM to verbally notify you who is calling before you answer.

Wireless Charger:Compact and foldable, LG’s Wireless Charger is optimized for easy portability.Compatible with Qi’s wireless power charging technology, the Wireless Charger from LG makes staying powered up as convenient as possible.
The LG G3 sales start on May 28 in South Korea followed by a global release across over 170 carriers worldwide. Final pricing and availability in New Zealand will be announced in June.

Key Specifications*:
Chipset: Qualcomm Snapdragon™ 801 (up to 2.5GHz Quad-Core)
Display: 5.5-inch Quad HD IPS (2560 x 1440, 538ppi)
Memory: 16/32MB eMMC ROM / 2/3GB DDR3 RAM / microSD slot (128GB max)
Camera: Rear 13.0MP with OIS+ and Laser Auto Focus / Front 2.1MP
Battery: 3,000mAh (removable)
Operating System: Android 4.4.2 KitKat
Size: 146.3 x 74.6 x 8.9mm
Weight: 149g
Network: 2G, 3G, 4G
Connectivity: Wi-Fi 802.11 a/b/g/n/ac, Bluetooth Smart Ready (Apt-X), NFC,
SlimPort, A-GPS/Glonass, USB 2.0
Color: Metallic Black (Silk White, Shine Gold, Moon Violet, Burgundy Red to be confirmed closer to sales start in New Zealand)
Other: Smart Keyboard, Smart Notice, Knock CodeTM, Guest Mode, etc.
* Specifications may vary depending on the market.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is an innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG’s consumer-centric products — including the flagship premium G Series models — incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit www.LG.com

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