Simcro wins at 2014 Good Design Awards

Simcro wins at 2014 Good Design Awards

Simcro continues to impress design judges with its latest animal health delivery system.

HAMILTON, NEW ZEALAND: Simcro has claimed a Good Design award in the medical and scientific category of the Good Design Australia awards.

The award was announced in Sydney recently to a gala event audience as part of the 2014 Good Design Festival. The overall competition attracted more than 150 entries.

Simcro’s latest design device, the Multi-Dose Intramammary Applicator and Magazine System – created in partnership with Merial Ancare – is an innovative packaging and delivery platform to differentiate Merial’s intramammary medication and provide a strong competitive advantage.

“We are delighted to receive this prestigious award. We believe that innovative design gives our customers a commercial edge in challenging world markets. Merial Ancare has launched the new system to New Zealand dairy farmers this year and farmer feedback has been overwhelmingly positive,” comments Simcro’s head of business development, Rod Walker.

Simcro and Merial Ancare challenged the design of traditional intramammary syringes, which had not changed from their basic form in 30 years.

“The design brief for this project was to develop a better, faster, more comfortable system for farmers to treat dairy cows with intramammary dry cow medications.”

Walker says that when developing the design brief of the Multi-Dose System the team spent considerable time surveying dairy farmers to ensure the system would be ideal for this discerning group. Farmers said they wanted a complete cow treatment in a single magazine, a dramatic change from typical single-shot syringes. Instead of having to insert and depress a single syringe into all four quarters of each cow, Simcro has incorporated the cow treatment to a single, four-dose magazine.

Farmers who have tried the applicator agree that the Multi-Dose System reduces discomfort and stress for both the animal and operator, while vastly improving treatment efficiency. This is because the ground-breaking design of the Multi-Dose System employs the whole hand in a natural squeeze of the handle greatly improving mechanical assistance. The ergonomics of the handles ensure that large groups of animals can be treated in a comfortable action that reduces repetitive strain injury (RSI). Once the magazine is inserted into the applicator there is no further handling required. As the magazine is advanced, the caps are automatically disengaged.

Hamilton-based Simcro is a design manufacturing company that specialises in providing customised animal health delivery solutions to the pharmaceutical industry. Simcro currently has approximately 30 projects under development for the leading global animal health companies. The company currently exports over 90 percent of its products to more than 65 countries.

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