Acronis moves into the Cloud

Acronis moves into the Cloud with Acronis Backup-as-a-Service in Australia and New Zealand

Complete Cloud Backup Offering Diminishes Barriers to Entry for Service Providers, Expands Their Portfolio and Ability to Localise

Sydney, 22 July 2014 - Today Acronis®, a global data protection company, announced Acronis Backup as a Service, a comprehensive cloud backup and recovery solution designed to help service providers compete with global cloud companies, is now available in Australia and New Zealand. The offering enables Value Added Resellers and Service Providers to expand their data protection offerings, localise an automated backup service, grow recurring revenue and kill churn.

"Local service providers need a differentiator to effectively compete with global cloud companies," said Robert Amatruda, research director data protection and recovery at IDC. "Acronis Backup as a Service allows service providers to deliver a simple, complete and cost-effective backup service that can be customised to meet their local customer requirements."

In a recent survey, TechTarget found that 55 percent of companies expect to increase cloud spending in 2014. Acronis Backup as a Service empowers service providers to reach that market by requiring no upfront commitments and by operating on a pay-as-you-go business model. The service can also be white-labeled or co-branded into their existing SaaS offerings for easy localisation. The flexible service permits end users to designate various departments and/or roles involved with installing, activating, monitoring and backing up of data to the cloud and local storage destinations. Service providers also have the option to leverage Acronis Cloud Storage or their own Cloud storage capacity.

Acronis Backup as a Service is powered by the Acronis AnyData Engine and is efficiently managed by a central Web-enabled control panel, allowing service providers to easily fulfill their customers’ backup needs. The service includes Acronis Backup Advanced technologies for workstations, physical and virtual servers and applications. This image technology enables service providers with IaaS offerings to also build a Disaster Recovery as a Service (DRaaS) offering.

“With Acronis Backup as a Service, we’re chopping down the risks and traditional limitations of cloud backup by delivering a turnkey SaaS business model powered by Acronis’ mature and proven backup and recovery technology,” said Rene Oldenbeuving, general manager, cloud business at Acronis. “Our usage-based service eliminates upfront investments, so costs only increase when revenue increases, giving service providers a competitive solution that puts them on equal footing with the biggest cloud businesses. Add in our proven image technology and you have one of the only file-based recovery and bare metal recovery offerings in single cloud solution.”

Additional key features of Acronis Backup as a Service include:

• Re-brandable, localised cloud storage will be hosted by Acronis from a data centre in Singapore (to be announced end of July)
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• Support for Windows, Linux, workstations, physical and virtual servers, VMware, Hyper-V and other hypervisors and applications
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• Option to seamlessly connect Cloud storage operated by the Service Provider
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• Usage reporting easily integratable into billing systems
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• 24/7 dedicated technical support
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• Service provider training, marketing and go-to-market support
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• Service Provider License Agreement requires no minimum revenue commitments or minimum term
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About Acronis
Acronis sets the standard for New Generation Data Protection through its backup, disaster recovery, and secure access solutions. Powered by the AnyData Engine and set apart by its image technology, Acronis delivers easy, complete and safe backups of all files, applications and OS across any environment—virtual, physical, cloud and mobile.

Founded in 2002, Acronis protects the data of over 5 million consumers and 300,000 businesses in over 130 countries. With its more than 50 patents, Acronis’ products have been named best product of the year by Network Computing, TechTarget and IT Professional and cover a range of features, including migration, cloning and replication.

For additional information, please visit www.acronis.com. Follow Acronis on Twitter: http://twitter.com/acronis.

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