SYRP comes to the United States
SYRP Available in the United States
Auckland New Zealand – August 27, 2014 – SYRP Ltd, designers of professional motion control video and photo accessories, announced today the appointment of Inovanti, LLC as their US Sales Management Team. The New Jersey based team from Inovanti is a well-established and highly respected independent consultancy that has been involved in the photography and video industry for over 25 years.
Lorenzo Gasperini formally representing PocketWizard and currently celebrating 15 years of service with Sekonic, Japan will lead the team and introduce the unique Syrp product range into the market. During the appointment of Inovanti, Lorenzo stated “From the first moment I saw the Kickstarter video, I knew it was a winner and we were going to be a part of it”.
Ben Ryan, Director of Syrp said “We couldn’t be happier to be partnering with Inovanti in the United States; their industry experience and knowledge about photography and video will be a great asset to our brand. We are really excited to bring the Genie and other Syrp products into the hands of more and more film-makers and photographers throughout the USA and be able to enhance our service by providing dealers with a direct point of contact in the United States."
Lead by Lorenzo, John Sawyer will assist
in sales account management of all potential US dealers.
John’s strong cinema background and industry contacts
along with Lorenzo’s photography background will be an
asset to the brand. Both professionals will visit accounts,
demonstrate the products and assist the dealers with their
sales and marketing needs, office support will by handled by
Dana Barry at their New Jersey base.
The partnership with
Inovanti in the US also coincides with the setup of a new
Philadelphia based warehouse which will manage fulfilment of
Syrp products directly from the US drastically cutting down
shipping times and cost to dealers and ultimately end
customers.
Since Syrp’s highly successful launch of the Genie - Motion Control device into the market via Kickstarter, the company has released two new products; the Magic Carpet Sllder and Variable ND filter and will continue to develop new innovative technologies focusing on simplicity and usability. Ben Ryan said “In addition to our enhanced US operations we have scaled up to a new 250m2 design studio in Auckland, New Zealand. The facility will allow us to employ additional expertise in software, design and engineering that will handle all R&D of new products as well as marketing and customer service.”
The Syrp Genie and all other Syrp products are available now in the United States and shipping from Syrp’s US based warehouse. For price lists, marketing materials or any other information please contact:
Lorenzo E. Gasperini
USA Sales
Director SYRP Ltd
INOVANTI, LLC
Tel. +1.862.209.1918
Cell.
+1.973.970.4364
lorenzo@syrp.co.nz
John L. Sawyer
USA Sales
Manager SYRP Ltd
INOVANTI, LLC
Tel. +1.862.209.1918
Cell.
+1.973.723.4465
john@syrp.co.nz
About Syrp:
New Zealand based
company, Syrp, brings the best of the design and film
industry together to develop products that unleash the
creativity of film-makers. The focus remains on the end user
and ensuring their time is well spent on creating amazing
images and films rather than dealing with expensive and
technically challenging equipment.
About
Genie:
Syrp’s flagship product; The Genie is a
simple, affordable and extremely easy to use motion control
device for Time Lapse Photography and more. Simply attach
your camera to the top of the Genie, plug it in using the
matching cable for your camera and program it to move and
shoot to your desired needs.
About Inovanti,
LLC
Inovanti, LLC is a highly specialized
businesstobusiness international consulting firm
providing integrated sales, marketing and communication
solutions for various primary clients in the digital imaging
industry specifically photographic and HDCine. Combining
a perfect blend of photographic knowledge, seasoned sales &
marketing experience, innovative product design solutions
and global educational programs, Inovanti offers the total
consulting partner solution. At Inovanti, our passion
becomes our client’s
success.
ENDS