Scoop has an Ethical Paywall
Name change signals expanded ability for patent owners
Name change signals expanded ability for patent owners to leverage their IP
By Peter Kerr for sticK
(sticK - 1 October 2014 ) A name's an important clue to how a company represents itself to the world.
So, the change to IP Nexus from IP Exchange represents a business and philosophical change for the Hong Kong based but globally oriented company.
Its founder and
CEO Hidero (Hidi) Niioka got hold of sticK to remind New
Zealand SME owners of the marketplace which aims to connect
patent owners with others looking for the solutions the
patents' offer.
Click to read the rest of this
story
http://sticknz.net/2014/10/01/name-change-signals-expanded-ability-for-patent-owners-to-leverage-their-ip/
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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