ConfiTEX™ Breaks the Incontinence Taboo in New Zealand

ConfiTEX™ Breaks the Incontinence Taboo in New Zealand

ConfiTEX is launching a new technology for incontinence sufferers

Over 4.8 million Australians experience bladder or bowel control problems and over 1.1 million (25%) men and women experience incontinence in New Zealand.

ConfiTEX is an innovative design company which has developed pioneering products for the incontinence market in New Zealand, specializing in the development of washable, absorbent, and waterproof products. The ConfiTEX range offers innovative underwear designs, to improve people’s lifestyle and wellbeing. Their state of the art technology provides an effective and fashionable alternative to current disposable incontinence products; at the same time, looking and feeling like normal, quality underwear.

“We believe that we are the first in the market with a range of products for men and woman which comprise unique fabric production and composition, to produce a breathable, stretchable, waterproof fabric,” said Frantisek Riha-Scott, co-founder and Product Design & Development Manager. “Once we had this, we applied fashionable textile design concepts to the underwear product to push the boundaries of the existing underwear market.”

Incontinence is a widespread problem that causes discomfort and hardship to many, yet receives very little attention. In 2012, it was estimated that there were 115 million sufferers in the US. Over 4.8 million Australians and 1.1 million New Zealanders experience incontinence. Similarly, there are 200 million people affected globally. Adult incontinence is rapidly growing as older populations continue to represent a large demographic around the world.

ConfiTEX underwear helps remove the stigma associated with incontinence restoring self-esteem to those who experience incontinence. The underwear has effective absorbency, looks and feels fashionable, lasts as long as normal underwear, and reduces environmental degradation compared with disposable products.

“Current competitor analysis indicates no incontinence products in the worldwide market offer an absorbent, fully-washable, and waterproof underwear garment,” said Mark Davey, co-founder and Business Development Manager. “The scale of the incontinence is considerable. This is a huge and growing market. We saw this significant opportunity for growing consumer demand and helping people with functional, fashionable, and reusable incontinence underwear.”

The ConfiTEX product is 100% biodegradable within approximately five years, since it is manufactured from textiles – not plastics. By contrast, pads and nappies take hundreds of years to biodegrade containing harmful chemicals.

The ConfiTEX product range will be available online and through various retail stores in early 2015.

Visit http://www.confitexunderwear.com for more information on the incontinence revolution.

ENDS

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