VMob snares industry heavyweight

31 October 2014

VMob snares industry heavyweight

Internationally-awarded New Zealand mobile marketing company VMob today announced the appointment of mobile and digital industry veteran and recognised thought leader on mobile innovation, Belinda Simcox.

Widely regarded as an industry leader with a career spanning 30 years in New Zealand and North America, Belinda joins VMob in a digital strategy role where she will be working with customers to create their own unique use of the VMob platform. Close collaboration with the product team to drive ongoing development of platform features will round out her role.

High-profile roles held by Belinda include leading the mobile proposition and early mobile product roadmap, business analysis and mobile strategy for NZ Post ahead of launching Localist, senior advisor and project manager of New Zealand Trade and Enterprise’s ICT Mobile Innovation Project and numerous enterprise mobility strategy, product development and responsive online projects.

Other client experience includes Wellington City Council, Waitemata District Health Board, Air New Zealand, American Express, NZ Herald, New South Wales Health Australia, Westpac New Zealand, KiwiRail, Digital Island and PlaceMakers, spanning user centred research and insight design, business analysis, project management and advisory.

About VMob
The VMob mobile marketing platform, built specifically for retailers, uses in-store beacon functionality, mobile vouchers and mobile loyalty to increase store traffic, improve in-store experience and build loyalty. All app content is tailored specifically to each shopper by our big data platform, running on the Microsoft Azure network, using a combination of historic information and live data points such as location, weather and nearby events. VMob is based in Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX: VML).

The Company has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s Netherlands, Sweden and Japan, Exxon, DDB, Telkom Indonesia, Telecom New Zealand, Vodafone, Yellow Pages, Heart of the City and Loyalty New Zealand.

Visit www.vmob.co for further information

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