Mediaworks And Radio Tarana Form Commercial Partnership

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FOR IMMEDIATE RELEASE

Wednesday 21 January, 2015

Mediaworks And Radio Tarana Form Commercial Partnership

MediaWorks Radio and Radio Tarana have formed a new partnership that will bring both parties fresh commercial opportunities.

The partnership provides a framework for MediaWorks and Radio Tarana to collaborate commercially, extending each partner’s reach and opening up new opportunities for clients.

Robert Khan, Managing Director Radio Tarana says: “This is a fantastic opportunity and we’re excited by the new partnership. The arrangement protects our unique identity as an independent radio station, connecting with the Indian community throughout New Zealand, but gives us the added commercial benefits of being part of the country’s leading media company.

“We have worked alongside the MediaWorks team for a long time, and are looking forward to collaborating more closely and continuing to deliver a high quality service for our Indian communities.”

Wendy Palmer, MediaWorks Radio CEO says: “Radio Tarana is a wonderful radio station - the most trusted source of information and entertainment for this extremely engaged and loyal audience. I am delighted to be announcing this new partnership.”

MediaWorks Commercial Director Paul Hancox says: “This partnership provides exciting opportunities to take the MediaWorks stable of brands into new markets, and to work with the Radio Tarana team for the benefit of all our customers. Over the last year, we have built a fantastic new radio management team, and they are fired up to further strengthen our number one position in 2015.”

Radio Tarana is the No. 1 Indian Radio brand in New Zealand, broadcasting on radio frequencies in Auckland, Wellington, and nationwide on a range of digital platforms. Radio Tarana plays a mix of news, music, information, sports, culture, events and lifestyle. They also facilitate and organise major festivals such as Diwali (Festival of Lights) nationwide with over 400,000 people attending their events in 2014.

MediaWorks is the dominant player in New Zealand’s commercial radio market, with 56.6% share of the 25-54 demographic, compared to competitor NZME’s 31.9%.* MediaWorks radio brands include The Edge, The Rock, More FM, Mai, George, RadioLIVE, The Breeze and The Sound.

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*TNS New Zealand Commercial National Survey 2-2014, Station Share (%), 25-54, Mon-Sun 12mn-12mn

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