Admark wins Best in the World prize for Air NZ Hobbit plane

Admark wins Best in the World prize for Air New Zealand - 'The Hobbit, Desolation of Smaug' plane

Admark Visual Imaging has just been honoured by receiving the global “Best of the Best” Award for the Air New Zealand ‘The Hobbit – The Desolation of Smaug’ themed plane. The award was at the Specialist Graphic Industry Association (SGIA) Golden Image Awards held in Las Vegas, Nevada at the end of October 2014. Admark submitted four entries, won an award for each of them, and was just recently presented the supreme accolade; 2014 Best in Show: Digital Creativity.

It’s a marvellous accomplishment for a New Zealand business to be selected as the best digital printer in the world.

Admark received both the Gold medal and Best of Show award for the Air New Zealand ‘The Hobbit: The Desolation of Smaug’ plane. The amazing graphic of Smaug is 54 meters long and is applied to both side of the plane. There are 372 panels that make up the giant graphic which is the largest to be applied to any aircraft in the world. Burger King’s backlit displays grabbed Admark’s other three awards; Silver for Burger King’s ‘The Feast’ backlit, Bronze for Burger King’s ‘Brewers Chicken’ backlit and an Honourable Mention for Burger King’s ‘Kings Collection’ backlit.

The SGIA Golden Image Awards attract entries from all corners of the world. They are recognised as the global standard for excellence in screen and large format digital printing. Several judges said this year’s awards were one of the toughest competitions they’ve judged and any award given out is an extraordinary achievement. Only one Gold medal is awarded in each category each year.

“Receiving one of these awards places the winner at the very top of the world’s leading printers,” said Johnny Shell, SGIA’s Vice President of Technical Services. “Achieving such high quality indicates remarkable control and ability!”

Hamilton based Admark has had much success on the national and international print stage. Over the company’s history Admark has brought home 33 international awards and countless national awards. Admark’s Managing Director, Laurie Pilling, says the awards are due to the incredible talent in his team. “The commitment and expertise within the Admark team is remarkable and makes us all very proud. When we win awards on the world stage, it demonstrates that Admark is among an elite group of companies in the world of printing excellence. To win the Supreme Award in the world is like winning the Best Picture at the Oscar’s, an achievement that we are all incredibly proud of.”

Pilling says the company works with top New Zealand and international brands including Air New Zealand, Fonterra and BP Oil. Its innovative design, printing and production methods mean that Admark can print on almost anything, and can everything from food and product labels, to large scale graphics for tankers, boats and aircraft. If you can dream it, we can print it.

For more information on Admark print solutions and projects see www.admarkprint.co.nz

ENDS

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