My Food Bag arrives in Palmerston North

My Food Bag arrives in Palmerston North

Preparing the evening meal is about to get a whole lot easier for people in Palmerston North as My Food Bag brings its successful home delivery service to the heart of the Manawatu.

My Food Bag is a home delivery service providing quality, free range ingredients together with nutritional seasonal recipes prepared by 2011 MasterChef Nadia Lim and her test kitchen team.

Launched originally in Auckland in March 2013, My Food Bag has expanded nationally to Hamilton, Wellington, the greater Waikato, Tauranga, Christchurch and now Palmerston North in just under two years.

It was developed by 2013 EY Young Entrepreneur of the Year Cecilia Robinson together with Nadia Lim and prominent business leader Theresa Gattung.

Ms Robinson says Palmerston North residents have been asking for My Food Bag so the team has been working hard to get the service up and running there.

“From February 1 food lovers in Palmerston North will be able to go online and order their choice of our three food bags with first deliveries being made from Sunday February 8,” Ms Robinson says. “The move in to Palmerston North reflects our commitment to the North Island market and is further strong evidence of the growth in the business.

“Also, the city is home to important sectors of the economy in tertiary education, research and central government staffed by busy people so we believe we can provide a valuable service there. And parents, don’t worry your student sons and daughters can now all be well fed.”

My Food Bag chef and dietitian Nadia Lim says eating healthy has to be convenient, fun and the recipes must taste great. “That’s where My Food Bag comes in; we cover all those bases.”

How My Food Bag works
My Food Bag is about bringing the fun back into cooking by creating innovative and exciting dishes while embracing Nadia Lim’s healthy eating philosophy. Each bag contains ingredients for dinners alongside recipes designed by Nadia Lim that are simple to prepare, big on flavour, healthy and delicious.

On a Sunday each week, customers receive the recipes and ingredients for main meals. With each delivery, Nadia provides notes for that week that include useful cooking tips and how to keep leftovers, among other handy hints.

· Currently there are three types of bag. The Classic for a family of four to five people costs $189 for five meals and includes tasty dishes such as fish wraps with chipotle mayo and salad, crispy chicken tenders with chunky fries, slaw and sweet chilli mayo and cajun beef with chimmi churri sauce, corn and tomato quinoa salad.

· The Family Bag costs $159 for five meals, is designed for parents of two or three younger children under 10 and has smaller portion sizes. Families can expect meals such as crusted fish with roast potato and salad, mediterranean vegetable, feta and avocado pizza, sesame chicken and spring vegetable stir-fry.

· The Gourmet Bag costs $139 for four meals for two people and includes ingredients and recipes combining international tastes, food trends and the best of local ingredients to bring global food flavours in to the home. Customers can expect meals such as duck-breast with carrot, snow peas and plum sauce soba noodles, herb crusted lamb loin with roast potato salad and pork balls in caramelised chilli sauce with choy sum and coconut rice.

All three bag offerings include free delivery and add-ons available include two sizes of fruit bags and the recently launched My Wine Match.

The Classic Bag costs around $9.45 a meal per person, the Family Bag $6.36 per person and the Gourmet Bag, $17.38. Home cooks do need to provide some basic pantry items such as oils, flours, and condiments. Everything else required is in My Food Bag.

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