NZ Online Retail Sales: Monthly update for January 2015

NZ Online Retail Sales: Monthly update for January 2015 and quarterly in-depth report

Please find attached BNZ and Marketview’s latest monthly report on New Zealand’s Online Retail Sales.

This is our quarterly report, which has more charts and analysis than the monthly reports. The accompanying infographic is also attached.

HIGHLIGHTS

• New Zealanders’ total online spending in January was 7% higher than in January last year.

• Online spending at domestic merchants in January was up 2% compared to January 2014. This is down on the 7% growth rate observed in December and is also slower than the January growth rate for retail electronic card transactions (which are dominated by physical stores).

• Kiwis’ online spending at overseas sites continues to grow strongly - up 14% on January last year.

• The online sales split between domestic and international merchants was 57% / 43% in January. The international market share is back to its all-time high of 43%, following a typical seasonal drop in December.

Online_Report_20150226_Jan_2015_data_FINAL.pdf

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