Spark gives mobile plans an upgrade

Friday, 27 February 2015, 10:45 am
Press Release: Spark NZ

Spark gives mobile plans an upgrade

Spark continues to reinvent what is expected from a mobile provider with an announcement today that it is packing a whole lot more value into its pay-monthly mobile plans. The new plan line-up includes substantially bigger mobile data allowances and unlimited calling on the $59 open-term plan and above.

Spark Home, Mobile and Business Chief Executive Chris Quin says that when combined with free Spotify Premium, free WiFi and the option of adding Spark Socialiser1 –underpinned by New Zealand’s largest 4G network and great customer service - Spark’s new mobile plans are in a league of their own.

“Many customers tell us their smartphones are now the most important thing they own. The average smartphone user checks their phone 150 times a day, more than two thirds of us check our phone before we get out of bed in the morning, and we all know that sick feeling when you arrive at work and realise you’ve left your phone at home,” says Quin.

“The question is no longer whether you want or need a smartphone. The question is what sort of experience you want to have when you’re using it. Our customers tell us great coverage and 4G data speeds are becoming minimum requirements, and the new frontier is digital services – music, video, social media. More than half of us listen to music on our phones, and that’s why we offer free Spotify Premium. Almost 2 million of us use Facebook every day, and that’s why we launched Spark Socialiser.

Spark’s $59 open-term plan now includes 2.5GB and unlimited person-to-person calling to New Zealand and Australian standard numbers. Spark is also substantially increasing data allowances for the $79 plan and above (details in the table below). The entry-level $39 plan will remain the same for existing customers, but will see a slight reduction in data and minutes for new customers. This is in recognition that Spark is investing more into the mid-size plans, which are becoming increasingly popular as customers rely on their mobiles for more and more.

Quin says the new plans complement Spark’s broadband offer nicely.

“If you have both your mobile and broadband with Spark, then for as little as $148 a month2 you can have your digital, video and music life covered – unlimited home broadband data, more than 6,000 hours of insanely good TV through your included 12-month Lightbox subscription3, access to 20 million songs on Spotify premium, unlimited standard mobile minutes (to Australia and within NZ), unlimited standard texts, 2.5GB of mobile data and 1GB of free WiFi every day. That’s quite a package.”

ENDS

Notes to Editors:

1. Spark has partnered with Facebook and Twitter to launch Socialiser - giving customers 1GB of data to access both mobile apps every month. Socialiser was available for free to Spark Mobile customers who signed up before 3 February 2015, for the life of their plan. All customers can now purchase Socialiser as an extra for $9 a month.

2. Based on the $59 open-term mobile plan and the $89 naked unlimited home broadband plan.

3. 12 months is 12 Lightbox subscription periods of 30 days each. Requires a credit or debit card. Customers must sign up before 30 April 2015.

4. Spark’s new mobile plan line-up is detailed in the table below:

5. For more information, or to sign up to the new plans, customers can visit www.spark.co.nz/mobileplans

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