Mediaworks Partners with Nine Live

Mediaworks Partners with Nine Live to Bring the Best in Live Entertainment to New Zealand

MediaWorks Holdings Limited (“MWL”) and Nine Live have announced the formation of a joint venture to launch a New Zealand-based Events company MediaWorks Nine Live.

MediaWorks Nine Live will produce a range of live events featuring top international and local content. Initially focused on theatre, music and exhibition events, the organisation will benefit from the combined capabilities of two of Australasia’s leading media entertainment brands.

Nine Live’s access to unique global content and expertise in touring will be complemented by MWL’s unique media assets, and in-depth understanding of New Zealand audience preferences. The new company will also extend the current MWL entertainment brands with tours and events, building a deeper connection between brands, advertisers and audiences.

MediaWorks Nine Live will leverage the unmatched promotional platform of MWL’s TV, Radio and Digital assets, which include many of the biggest music and entertainment brands in New Zealand, and have a combined reach of 3.8 million people (97% of the population).

MediaWorks Nine Live will launch in 2015 under the management of respected entertainment professional Tracy Magan.

Geoff Jones, CEO, Nine Live says: “We are thrilled to be partnering with New Zealand’s leading media brand, Mediaworks, on this exciting new venture. We look forward to developing innovative and game-changing integrated solutions to bring the best in live entertainment to New Zealand audiences, a model that has been very successful for us in Australia.”

Mark Weldon, Group CEO, MediaWorks says: “Nine Live is the leader in the live space in the Australian market, and the breadth and reach of MediaWorks’ platforms, and our expertise in the music and entertainment space, make this a natural fit. We look forward to working with Tracy and Nine on a partnership that will add meaningful value to both companies.”

ENDS

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