Kellogg’s announces commitment to Health Star Ratings

MEDIA RELEASE

20 April 2015

Kellogg’s announces commitment to Health Star Ratings

Ratings to appear on packs from early June – full cereal range by end of 2015

Kellogg’s has announced its commitment today to implement the voluntary Health Star Ratings on all of its cereals across Australia and New Zealand from the beginning of June 2015.

More than two thirds of Kellogg’s cereals, or 25 products in the range, have a rating of between 4 and 5 health stars, with the total range spanning 1.5 to 5 stars.

From today, consumers can easily check Kellogg New Zealand’s website for the ratings of their favourite cereals, as products roll out on shelves over the coming months with the new packaging in a phased approach.

Kellogg’s senior nutrition & regulatory affairs manager Dr Michelle Celander said the company has been working on the implementation of Health Star Ratings since late last year.

“We are pleased to be adding Health Stars as another way to help shoppers make informed choices for themselves and their families, alongside other important nutritional information on our packs such as serve size and nutrients per serve. With products carrying health stars beginning to reach shelves in the next six weeks, we feel that now is the right time to let New Zealanders know about the packaging updates and Health Star Ratings of their favourite cereals,” Dr Celander said.

Kellogg’s All Bran, Sultana Bran, Guardian, Coco Pops and Special K Nourish variants will be the first to carry health stars.

Health Star Ratings will be rolled out across all Kellogg cereals; the largest portfolio of cereal products of any manufacturer in Australia and New Zealand. Kellogg is committed to putting Health Star Ratings onto its full range by the end of the year.

“We are proud to offer a wide variety of breakfast cereals. We really have something for everyone and if someone is looking for a four or five star cereal, we have 25 to choose from. As part of our positive nutrition journey, we are continuously seeking ways to bring consumers more of what they want, with several exciting new offerings to be released in 2015 and beyond,” Dr Celander said.

Kellogg’s has long supported front-of-pack labelling, including being the first manufacturer in Australia and New Zealand to put daily intake information on the front of its packs. The daily intake information and nutrition information panels will remain on pack.

The Health Star Rating system is a government led initiative that provides an easy way to compare the nutritional profile of packaged foods, so shoppers can make informed choices.

Consumers can visit www.kelloggs.co.nz/healthstarrating for more information about Kellogg’s cereals and Health Star Ratings.

-ENDS-

Kellogg cereal range and their Health Star Ratings:

About Kellogg ANZ:

Since 1924, Kellogg ANZ has been driven to enrich and delight consumers through foods and brands that matter. Kellogg is the world’s leading cereal company and our brands – Kellogg’s®, Be Natural®, Kellogg’s Corn Flakes®, Rice Bubbles®, Nutri-Grain®, Special K®, All-Bran®, Sultana Bran®, Coco Pops®, Pringles® and more – are welcomed into homes, nourishing families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative, we’re providing 12 million servings of cereal and snacks in Australia and one billion servings of cereal and snacks globally – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about our corporate responsibility initiatives and our work to support local communities across Australia and New Zealand, visitwww.kelloggs.com.au or www.kellogg.co.nz and follow us on Twitter @Kelloggs_AU.

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