Global Recognition for VMob at I-COM Awards

Global Recognition for VMob at I-COM Awards
Trio of accolades for New Zealand mobile personalisation platform

New Zealand mobile personalisation platform, VMob, has taken out a trio of awards at the I-COM big data conference in San Sebastian, Spain.
Recognised for smart use of live data and connected devices, VMob was awarded top honours on the international stage in the Data Venture Challenge and the Data Creativity Award, along with the Overall Data Venture Challenge Award.
VMob took out stiff competition with finalists from across 14 different countries including global brands like Unilever, start-ups such as KlickPush (USA) and worldwide media agencies including MediaCom and OMD.
VMob CEO and Founder Scott Bradley said the global recognition of the awards is testament to VMob’s proven success as a mobile marketing platform.

“Winning at the I-COM awards last year was exciting and to come back this year and achieve an even higher accolade shows what we are doing is working. We are honoured to be regonised by the judging panel, who are all leaders in their respective fields.”

“The I-COM awards aren’t about designing a pretty app or a having a creative concept that wins social media attention – the criteria looks at how data can be used to drive real, measurable business results through marketing – and VMob has achieved just that.”
VMob leverages a range of data points from the mobile device of a shopper, along with collating data from a range of external sources and connected devices such as weather services, beacons and in-store computer systems. Using Microsoft Azure cloud technology, the VMob platform is then able to analyse this data in real-time to personalise and provide relevant content for millions of mobile users.
VMob CEO, Scott Bradley said the award highlights the importance of big data in business today and how measurable business results can be delivered with the data.

“In winning the I-COM awards, VMob has shown that smart marketing is not just about collecting large data sets; the crucial advantage is in collecting relevant, real-time data and then using that data to create a uniquely personalised experience for each customer.”

Award winners were judged by a jury and board of advisors, industry experts including the largest global digital agencies and data-driven marketing specialists from around the world.
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I-COM Global Summit:
The I-COM Global Summit is the world's leading Data & Measurement Strategy event, where the Data Elite gather from around the world to learn, network / trade and lead. The conference is in its sixth year, with the Data Creativity and Venture Challenge awards having run for the last three years.

About VMob
VMob is an end-to-end mobile personalisation platform that lets retailers and other customer- facing brands create highly personalised marketing campaigns to reach customers at exactly the right time and place – resulting in much higher conversion rates.

The VMob platform integrates with the brand’s own smartphone app to continuously collect and store a range of real-time data (including location, movement speed, local weather and nearby events), combining it with information on past transactions through its IoT platform to deliver a level of personalised content not possible with other media.

Offers, campaigns and content personalised with this data are delivered within the smartphone app, and to other channels via API connections. VMob was founded in Auckland, New Zealand and now has offices in San Francisco, Chicago, New York, London, Tokyo and Sydney and is listed on the NZX Alternative Market (NZAX: VML).

VMob has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s, 7-Eleven, Exxon, Anheuser Busch, Heart of the City, Spark New Zealand, Telkom Indonesia, Loyalty New Zealand, and Yellow Pages.
Visit www.vmoblive.com for further information

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