Pacific Seeds appoint Canterbury Company for NZ distribution

Pacific Seeds appoints Canterbury Seed Company for New Zealand distribution

Pacific Seeds, part of the Australian owned Advanta Seeds Group has awarded Canterbury Seed Company (Canterbury Seed) its New Zealand distribution rights effective 1 June, 2015.

Subsequent to an internal restructure aimed at better servicing the New Zealand market and its farmers, Pacific Seeds wanted to partner with a distributor who was strong in local market knowledge and logistics.

Operating in New Zealand for over the past 23 years via selected agents and direct to clients, Pacific Seeds chose Ashburton based Canterbury Seed after many years of successful co-operative business dealings in other parts of the seed industry. “We know Canterbury Seed well – they are leading edge in the local New Zealand seed business, are passionate about quality and are customer centric in their approach,” said Pacific Seed Managing Director, Nick Gardner. “We are positive the Pacific Seeds range of products will be well represented and accessible across all North and South Island farming regions,” he said.

Canterbury Seed have invested significantly in R&D and the development of a propriety range of grain and seed products over the last six years. The Pacific Seed opportunity gives Canterbury Seed a further edge in being able to offer customers superior seed products and services. “I am extremely enthusiastic about the addition of the Pacific Seed range to our business,” commented Canterbury Seed Managing Director, Craig Carr. “Canterbury Seed will distribute seed under the Pacific Seeds brand via existing rural supply stores and networks and the maize division will be supported by key personal within the Canterbury Seed business from a sales and marketing perspective,” he said.

Canterbury Seed has also confirmed Scott Shaw - current Pacific Seed Product Development Manager, Corn - will be joining the team in June. “Scott brings a considerable wealth of knowledge of the Pacific Seeds product range and has a mandate to continue his critical involvement and commitment to the MPT system coordinated by FAR and the NZPBRA,” said Carr.

ENDS

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