Whittaker’s reveals new Artisan Collection

Monday 18 May, 2015

Whittaker’s reveals new Artisan Collection

Whittaker’s new Artisan Collection is a range of six 100g blocks for chocolate lovers seeking that little bit of luxury, featuring delicious local ingredients sourced from equally passionate artisan producers around New Zealand and the Pacific.

The Artisan Collection range includes six new flavours: Kaitaia Fire Chili Pepper Spice in 50% cocoa Dark Chocolate, Marlborough Sea Salt and Caramel Brittle in 33% cocoa Milk Chocolate, Hawke’s Bay Braeburn Apple with Heilala Vanilla in 28% cocoa White Chocolate, Waikato Grown Aromatic Oolong Tea in 50% Dark Chocolate, Single Origin Samoan 64% Cacoa, and Nelson Pear and Manuka Honey in 33% cocoa Milk Chocolate.

The collaboration with artisan producers from across New Zealand and the Pacific reflects Whittaker’s commitment to sustainability and to producing only chocolate of the highest quality.

“With so many fantastic artisan producers right on doorstep, it seemed like a natural step to combine Whittaker’s chocolate – the quality of which we ensure through our signature bean to bar process – with the finest in local ingredients,” says Whittaker’s Marketing Manager Holly Whittaker.

“We also have a lot in common with the artisan producers involved – many are family-owned and operated, and all are dedicated to creating the finest quality produce, from start to finish.”

The Single Origin Samoan Cacoa block is made with Trinitario cocoa from the Vaai Family Plantation in Samoa, which is working to increase its yield and quality of cocoa for export through the Whittaker’s Cocoa Improvement Programme.

“From the 1960’s to the 1980’s we sourced Samoan Cocoa, particularly for our Milk Chocolate products,” says Matt Whittaker, Head of International Markets. “We’re excited to work with the local community through the Whittaker’s Cocoa Improvement Programme to improve the quality and quantity of Samoan cocoa supply, in a wider effort to reintroduce more Samoan cocoa to the New Zealand market.”

The Artisan Collection is distinguished by its colourful new-look packaging featuring New Zealand iconography. Whittaker’s fourth-generation sibling duo Holly and Matt Whittaker, whose great grandfather James Henry Whittaker set up the chocolate company in 1896, are the faces of the range.

The new Artisan Collection range will be available nationwide from 18 May.

ENDS

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