Harcourts responds to serious side of Twitter banter

Harcourts responds to serious side of Twitter banter

Recent light-hearted social media humour poking fun at real estate agents underscores a more serious problem Harcourts is determined to address, says the company’s CEO Hayden Duncan.

Following Harcourts National Conference last week the hashtag #harcourtsconference was taken up by Twitter users keen to joke about their own experiences with real estate agents.

While the banter was all in good fun, Hayden says it does indicate a level of dissatisfaction and negativity toward real estate agents that Harcourts, voted New Zealand’s Most Trusted Real Estate brand, wants to rectify.

As a result the company has now launched a phone line and email address devoted to advising consumers on how to solve their real estate problems.

“We can take a joke at our expense, no problem. We don’t take ourselves too seriously, but what we do take seriously is customer satisfaction and if there’s one thing that trending Twitter hashtag showed us, is that there is an underlying feeling of negativity toward real estate agents in general.

“We’d like to talk to some of those people who have had negative experiences – no matter who their agency is or was – to find out what went wrong and offer them advice on how they might resolve any problems or issues they’ve been having around property.

“We want to make sure Kiwis are fully informed about what they can and should expect from their real estate agent,” Hayden says.

“Real estate can be a complicated process, and for most people it’s one of the largest financial transactions of their lives, that means there is potential for things to go wrong. We hope that by launching the helping and email, we can help improve people’s experience.”

For advice and assistance with property and real estate agent related issues consumers can now call 0800 PROPERTY (0800 776737) or emailrealestatehelp@harcourts.net.

ENDS

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