New Zealand MarketBook Edition Set For Print

New Zealand MarketBook Edition Set For Print Distribution In June

Sandhills will begin printing MarketBook, its international publication, in a
New Zealand edition in early June in response to a steady increase in regional
demand over the past several years. Buyers and sellers in the trucking,
agriculture, construction, and heavy equipment industries within the region
have long referenced the Australian edition of the publication to buy and sell
equipment; the addition of a publication specific to New Zealand will offer
buyers and sellers both within and outside of the country direct access to the
local market.

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"The decision to add a New Zealand print edition was simply based on the demand
from buyers already using MarketBook and MarketBook.com to source equipment,"
explains Sandhills' Brisbane-based Sales Manager Ben Mohl. "Though it's a small
country, New Zealand has very strong agriculture, dairy, and construction
markets that impact the whole economy and require a lot of equipment that can't
be sourced locally," explains Ben. "Like many of our MarketBook magazines
around the globe, the New Zealand edition will bring local buyers to our
websites, where they gain access to inventory from all over the world."

Expansion into and across the Pacific Rim has been largely impacted by the
establishment of Sandhills Pacific in Brisbane, Australia in 2012. A local
office puts Sandhills sales representatives at trade shows and local industry
events, effectively strengthening relationships with buyers and sellers. "We
have attended a number of field day events in New Zealand, and we always
receive feedback from New Zealanders who say they have used our websites and
magazines over the years," explains Assistant Manager Terrin Mohl. "We are also
seeing quite a few buyers from New Zealand shopping our websites for equipment.
We want to be able to get local equipment in front of them first, in addition
to giving them access to inventory worldwide," she adds.

The success of MarketBook locally and globally translates into better results
for advertisers, and greater value for buyers. "MarketBook has really grown in
Australia and the Pacific Rim, and many New Zealanders are already familiar
with the publication and use our websites frequently," says Terrin. "Providing
those customers a magazine specific to New Zealand that they can pick up for
free is an opportunity for us to continue to bring buyers and sellers together
and spread the MarketBook name worldwide."

ENDS

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