Westpac rolls out world-leading Kiwi technology

Westpac rolls out world-leading Kiwi technology Black Pearl Mail

Westpac New Zealand is implementing Black Pearl Mail’s software across its entire business to benefit from the New Zealand-based company’s unique service, which transforms the everyday business email into an enhanced communication tool and dynamic digital marketing asset.

Some years ago Westpac NZ set a goal to become the best digital bank in New Zealand. To help achieve this, the company wanted to ensure every piece of its digital communication was beautiful on all devices and platforms, and to include marketing material to effectively position Westpac. The Digital Team searched the world for an email solution that ticked all those boxes and found it in their own backyard with Black Pearl Mail.

Westpac NZ Chief Digital Officer, Simon Pomeroy, said “Westpac chose Black Pearl Mail because we saw the opportunity to leverage outgoing emails from a branding perspective. We particularly liked the fact that our TV commercials or a new product launch could be embedded – giving us further brand and marketing reach. We realised that by using Black Pearl Mail, an existing communications tool could be turned into a digital marketing channel with millions of potential views each year.”

Black Pearl Mail Founder, Nick Lissette, says the world-leading technology represents the evolution of business email and provides major benefits for clients such as Westpac.

“Email is the number-one form of business communication and yet has some fundamental flaws that our technology, which has a patent pending, solves. Ensuring all employees’ emails and email signatures have a consistent appearance on all devices, and via all global servers, is a step change and a significant branding benefit for a consumer-focussed company like Westpac.

“Westpac’s bespoke Black Pearl system also enables employees’ email branding to be centrally controlled. For example, signatures are no longer set up at the device level and there is no deviation in format, which is often an issue for large companies like retail banks.”

Black Pearl Mail also enables clients to measure and analyse the effectiveness of their emails as a communications tool through customised reports including key analytics such as percentage of emails opened and links clicked on. More immediately, users can opt to see if an email they’ve sent has been opened.

Black Pearl Mail is currently in discussions with over 100 companies globally, including other banks, and has a downloadable cloud-based version available to SMEs. The three-year old company is headquartered in Wellington New Zealand. It opened an office Sydney in June 2015 and has plans for further offshore expansion in the near future.

ENDS

© Scoop Media