Nation of DIY Baristas
Nation of DIY Baristas
Canstar Blue has released the findings of their most recent survey into the habits of Kiwis and their at-home espresso machines, revealing that we are a nation of DIY baristas. Close to half of New Zealanders say that they prefer the coffee they make at home to that bought in a café.
Other interesting findings include:
• 48% said
that they are drinking more coffee since they purchased
their espresso machine. This is especially common amongst
men who are not only drinking it more (51%) but also
enjoying it more than professionally made brews (56%),
compared to women (41%).
• The majority of
Kiwis are also fairly confident in their barista abilities
(78%), especially when making coffee for guests
•
70% of New Zealanders said that they have saved a lot of
money by no longer purchasing café-made coffees
•
Wellingtonians are the most likely to get withdrawal
headaches when they cut down on their coffee consumption
(28%)
• Otago has the highest proportion of 5
cups a day drinkers (32%)
• Thirty seven per
cent of Aucklanders use their coffee machines daily and some
are using it more than once a day (18%)
•
Eighteen per cent of Kiwis only buy organic coffee
beans/grinds, but men are the most conscious of where their
beans are coming from (25%) compared to women
(10%)
ENDS