Experience the Future of Eyecare at Specsavers

MEDIA RELEASE
4 September 2015

Experience the Future of Eyecare at Specsavers

Specsavers New Zealand is once again revolutionising the optical market by changing the way customers can find the perfect fit of glasses by introducing imaging software on tablet devices in all 51 New Zealand stores.

With the latest technology, Digital Precision Eyecare allows for the days of manually measuring eyes to be gone. The cutting edge new offering ensures customers receive the most accurate and precise measurements regarding frame selection, specific to their vision and lifestyle needs.

Brendan Thompson, Retail Director of Specsavers New Zealand says, “This intelligent technology ensures customers are given advice which is more accurate than ever before and especially tailored to their personal needs and lifestyle.

“The software also allows customers to choose any lens options they want by demonstrating what they do for the eyes in real time,” Mr Thompson adds.

The tablet technology is used following the customers’ eye examination, where a member of staff will assist with the selection of frames. The imaging software is used to take an image of the customer wearing glasses, which in turn captures 14 vital eye measurements using Frame Reference Device (FReD) and a Virtual Dispensing Tool Box-Measurement (VDTM) application, which runs on enhanced iPads.

The new software allows Specsavers staff to dispense the most precise fit and will also allow the customer to see what they look like wearing the frames.

Philip Walsh, Specsavers New Lynn Optometrist, says, “We are very excited to have this new tool available to our customers which will ensure they receive the best service possible.

“Now instead of having to manually record the eye measurements, Digital Precision Eyecare removes the human error factor and allows our staff to be confident that the customers’ prescription will fit the frames perfectly,” Mr Walsh adds.

Every member of staff has been trained and is fully qualified in using the new equipment and their expertise, along with this clever new technology, will ensure every customer gets the very best in terms of performance and clarity of vision.

“Specsavers has responded to the increasing demand for the very latest and greatest in technology by offering this service and a guarantee that customers glasses will be just right for them,” adds Mr Thompson.

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