Clemenger Group Increases Focus on Data/Direct/Loyalty

Clemenger Group Increases Focus on Data/Direct/Loyalty

30 October 2015

The Clemenger Group New Zealand announced today a major initiative for a greater focus on its data/direct/loyalty capabilities and resources. As a result, justONE will become the Trans-Tasman lead on loyalty programs across the group. This change will take effect January 1, 2016.

To enable this initiative, current Managing Director of .99 and justONE, Ben Goodale, will move back into a justONE role as Managing Director and lead the Trans-Tasman initiative. Ben has been in his dual role of Managing Director of retail specialist .99 and justONE for more than two years. In that time, .99 has strengthened its retail/production capability, particularly in content production, and justONE has become the pre-eminent loyalty agency with data and direct at its core.

Says Jim Moser, Clemenger Group New Zealand CEO, “we see a growing opportunity in the data/direct/loyalty space in both Australia and New Zealand. justONE is our group’s strongest agency in the ‘loyalty’ space and we would like to leverage this capability further across the entire group.” Says Ben Goodale, “we’re shifting into our next stage of growth as a new age agency allowing us to better utilise our strengths across a wider canvas. justONE has been my ‘baby’ for almost a decade and I’m excited to see it continue to develop and grow.”

New Managing Director at .99 Paul Manning

Replacing Ben Goodale at retail specialist agency .99 is Paul Manning. Paul has spent the last nine years at Ogilvy New Zealand as Executive Director based in Auckland. He is highly experienced across all communications disciplines particularly retail, shopper, digital, public relations, design, and content production. Given his strong retail background, he is a perfect fit for .99.

Paul founded Metromedia Group in 1999 and served as Managing Director, growing the business from a start-up into New Zealand's largest independent communications agency. He was named New Zealand's EY Young Entrepreneur of the Year while leading Metromedia Group. In 2007, 90% of the company was acquired by STW Group (via Ogilvy).

Says Paul Manning, “I have always admired .99 as a formidable competitor. I am thrilled to have the opportunity to lead this successful agency into its next stage of development reflecting the ever-changing retail market and our client’s needs. I’m looking forward to working alongside Craig Whitehead, the Chief Creative Officer at .99 and its founder.”

Paul will begin his role at .99 in mid-January 2016.

ENDS

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