Lake Wanaka records a stellar increase in guest nights

Lake Wanaka records a stellar increase in guest nights for December

Wanaka, New Zealand (12 February 2016) – Lake Wanaka has hit an all – time high for guest nights in December according to Statistics New Zealand figures released yesterday.

The Commercial Accommodation Monitor (CAM) showed that total guest nights for the month of December rose an incredible 31.5 per cent to a record 96,618, which equates to 5 times the New Zealand average of 6.2 per cent for the month.

International guest nights accounted for 55.1 per cent of all guest nights in the area and were up 34.6 percent to 53,215, from December 2014.

The CAM also showed a sharp increase in domestic guest nights with an increase of 27.5 percent to 43,403 for the same period, with growth experienced across all accommodation types.

General Manager for Lake Wanaka Tourism, James Helmore said it was great to see these record numbers.

“It has been an incredible start to summer with strong visitation in November and now December has built solidly on this trend.

“We have been working hard to build greater awareness both domestically and internationally of what our region has to offer through our consumer, media and trade channels.

“By utilising the reach and influence of our social media platforms, we have also been able to share credible, authentic, stories, images and videos that connect with our audience - the word about Wanaka is most definitely
out there.”

For the year ending December 2015, total guest nights increased 12.9 percent to 743,293, with a 14.0 percent increase in international guest nights and an 11.3 percent increase in domestic guest nights.

ENDS

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