Alexandra Park focuses strongly on its functions business

Monday, 11 April 2016

Alexandra Park focuses strongly on its functions business

Without doubt Alexandra Park will be a growing player in the meetings market and is set to drive its functions facilities and convention business harder than ever, says Alexandra Park Sales & Marketing Manager Joel Reichardt.

The move follows the Auckland Trotting Club recently being named the supreme category winner for ‘Excellence In Strategy & Planning’ at the Westpac Auckland Business Awards Best Of The Best 2015.

“Putting some real renewed focus on our function centre is a key part of our strategic business plan. What’s more our functions offering is set to become even more attractive with the opening of our fantastic urban village development on Green Lane West,” says Mr Reichardt.

From the middle of next year Alexandra Park will have the first of its 750 residents moving into apartments as well as some of the country’s leading hospitality operators and a gourmet grocer setting up shop.

“We’ve also got the Blues Super 15 rugby team training here now and they’re often practicing out in the middle of the trotting track. No other functions offering can match that kind of resident star-appeal,” he says.

The Auckland Trotting Club is already a big player in the functions market. In the 2014/15 financial year Alexandra Park hosted 873 events up 12% on the previous year excluding events held on regular race nights.

In the club’s last annual report the food and beverage department was acknowledged for achieving outstanding results. New executive chef Richard Harris was also noted for his improvements to the menus and catering.

Mr Reichardt says on top of providing top quality functions and receiving great food reviews, ongoing improvements to its functions facilities is a key element in the club’s strategic vision.

“We’re not just about today, we’re on a continuous improvement programme. Recent refurbishments in the Tasman Room and Top of the Park have proved popular and played a pivotal role during Alexandra Park’s Oaks & Derby Festival in March.”

He says corporates, various associations and clubs, and government agencies remain Alexandra Park’s biggest clients for functions with much repeat business.

“What appeals to a lot of people is our flexibility. We can do big or small, catering from 20 to 700 guests and we’ve got eight function rooms. What’s more we encourage people to make good use of all the outdoor space and facilities we have – right here in the heart of Epsom.”

Alexandra Park as an ideal place for functions, meetings and conferences will undoubtedly get a boost with the opening of its new urban village now under construction.

“This whole development is going to be a real destination and will only strengthen our conference and functions offering. Having additional cafes, restaurants and bars within Alexandra Park will mean people will stay after their meetings or catch up before them. There will be so much more of a buzz around the place as well as some lovely new public spaces to enjoy for those wanting some time out.”

Mr Reichardt says other advantages Alexandra Park offers are its central location, ample and free car-parking, and proximity to public transport, motorway connections, the central city and the airport.

“We offer all sorts of packages for the likes of school balls, private functions, weddings, daily delegates and multi-day conferences.

“Our team really prides itself on providing flexible solutions, tailoring menu and beverage packages, ensuring all audio-visual requirements are easily taken care of, as well as offering expert advice and great value for money,” he says.

For bookings or information phone (09) 630-5660, email enquiries@alexandrapark.co.nz or visitwww.alexandrapark.co.nz

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