How Should A Law Firm Market Itself In 2016?

How Should A Law Firm Market Itself In 2016?

LawFuel.com - Law Firm Marketing and Tips - New Zealand lawyers like most others in other jurisdictioins are facing constant change in the law, but also in the way in which they market themselves.

The LawFuel site has released a story interviewing seven of the major law firm marketers in the United States - but relevant to law firms everywhere - as to their Number 1 tip for marketing their firms in 2016.

The US "gurus" are some of the most eminent names in law marketing, such as National Trial lawyer editor and law firm SEO expert Larry Bodine, along with Chris Dreyer from AttorneyRankings, a top law firm online marketing company, SEO expert Casey Meraz and others.

Among the tips, which range from blogging (such as LexBlog's Kevin O'Keefe) to focusing upon the changes in Google that necessitate changing marketing tactics too such as Speakeasy Marketing's Richard Jacobs, who points to the increasingly fragmented market, where those seeking legal advice have directories, word-of-mouth, search engines and more.

The law marketing tips provide food for thought for lawyers who increasingly find online marketing and their overall offering to their markets to be highly competitive, but also ever-changing. The use of email marketing, mobile website optimization and other issues are raised in an article that helps piece together some of the keys toward making a successful law practice.

Seeing the need for greater focus upon their specialties and their passion, the law marketers offer sage tips on how best to mark out the ground for law practice that will create more clients and better revenues for law firms in 2016.

The full report can be seen at LawFuel.com here.

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