Mediaworks Radio Remains Number One in Every Major Market

Mediaworks Radio Remains Number One in Every Major Market, Mediaworks Announces Bravo Joint Venture & Tv3 Wins Friday Night

On Thursday, in the first GFK NZ Major Markets Commercial Radio Survey, MediaWorks retained its position as the number one commercial radio network in every major market.

While the network secured successes across all of its stations, of particular note it now has more than 1 million listeners within the critical weekday breakfast timeslot, and continued to grow share in this zone reaching a new high of 50.6%*.

Other highlights include audience growth across all MediaWorks stations, audience growth for Paul Henry on RadioLIVE in every major market, Mai FM securing the largest Auckland music listenership in breakfast, drive and nights, and a raft of other positive results.

On Tuesday MediaWorks announced the formation of a joint venture with NBCUniversal International Networks to transform channel FOUR into leading entertainment-lifestyle brand Bravo, in July 2016**.

The first free-to-air partnership globally, and the first new free-to-air channel that NBCU has launched outside of the US, makes this an especially ground-breaking relationship.

As part of Tuesday’s announcement it was revealed that Bravo New Zealand has commissioned The Real Housewives of Auckland – the first local version of the global smash-hit franchise – and revealed the six glamorous ladies that will feature in the show. The series will premiere in August 2016, exclusive to Bravo.

The announcements were matched by a number of positive ratings successes on TV3. On Friday TV3’s comedy line-up once again won the night in 25-54, with Jono & Ben, 7 Days and Graham Norton winning their timeslots in the 25-54 demographic.

On Monday, Story once again outperformed its competitor Seven Sharp in 18-39, 18-49 and 25-54 demographics, securing a 6.2 rating versus a 5.8 rating in its target audience demographic of 25-54.

On Tuesday, crime drama SVU was the most popular programme in its timeslot, winning the 25-54 demographic.

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