New tourism spend data for Northland region released

16 June 2016

New tourism spend data for Northland region released

New Monthly Regional Tourism Estimates released by the Ministry of Business, Innovation and Employment (MBIE) today show that tourism spend for the Northland region is estimated to be $937 million for the year to April 2016, up six per cent compared to the year to April 2015.

Of this tourism spend in the year to April 2016, international visitors spent $223 million (up five per cent compared with the year to April 2015), and domestic tourists spent $713 million (up six per cent).

MBIE Manager of Sector Trends Peter Ellis says this new data series provides quality and detailed information on regional spending.

“Better tourism expenditure information for the regions will help inform investment and planning in the tourism industry by providing further insights into where both domestic and international tourists are spending their money, and what their expenditure is on,” Mr Ellis says.

MBIE developed the Monthly Regional Tourism Estimates in consultation with tourism industry representatives to create a better measurement of the value of tourism in the regions. This new data set will replace the Regional Tourism Indicators that were developed in 2012.

The Monthly Regional Tourism Estimates measure the expenditure of international and domestic visitors in regions in New Zealand. Data users will be able to filter the information to get the data they need, including breaking down into key areas within regions, country of origin, tourism product grouping such as accommodation, passenger transport and retail sales, and by year. The data is based on administrative transaction data.

To view the full statistics from the Monthly Regional Tourism Estimates, visit the MBIE website.

If you would like to be notified when new tourism data including the new Monthly Regional Tourism Estimates are available, you can subscribe here.

ENDS

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