Virtually Sold on YHA

Virtually Sold on YHA
By YHA New Zealand

New Zealand – YHA New Zealand puts its commitment to their tech-smart audience into practice by offering 360 tours across multiple platforms. More than Google Street View Tours, YHA New Zealand’s 360 tours and website tours are available on Google, Facebook, YouTube, Weibo and directly on their website, www.YHA.co.nz.

YHA is one of the first major accommodation networks worldwide to adopt this technology on such a large scale. Twenty of the YHA New Zealand hostels now have 360 tours. As a leading youth travel brand it is important YHA keep their communication platforms up-to-date to meet the expectations of their increasingly tech-smart audience.

One of the challenges inherent in selling accommodation is to provide prospective customers with a room’s spacial sense and size. By immersing prospective customers into the hostel, YHA is able to demonstrate how spacious, clean and comfortable their hostels are. As travel and accommodation purchases are about confidence, customers want to be assured that they are buying a product they will enjoy, whether it is an activity or a place to stay. YHA’s virtual 360 tours provides that confidence.

The 360 tour field is changing rapidly. YHA collaborated with Derek Golding of GoldingArts on a technology that will allow them to adapt and develop over time and to keep up with those changes, including the capability to include multilingual versions, to add layers of video and other imagery.

Virtual Reality (VR) Goggles and smartphones make virtual reality immersion experiences very accessible. YHA New Zealand is convinced thattomorrow’s customers will expect 360 tours to be as easily available for products as standard photographic imagery.

View YHA’s 360 tours on YouTube: https://goo.gl/ZRmg01

YHA’s 360 tour for YHA Wellington on www.YHA.co.nz for desktops: http://goo.gl/n0fhi1

YHA’s 360 tour for YHA Wellington on www.m.YHA.co.nz for mobile devices: http://goo.gl/Ei7732

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