Latest tourism spend data for Northland released

Latest tourism spend data for Northland released

The latest Monthly Regional Tourism Estimates released by the Ministry of Business, Innovation and Employment (MBIE) today show that tourism spend for Northland is estimated to be $932 million for the year to May 2016, up 6 per cent compared with the year to May 2015.

MBIE Manager of Sector Trends Peter Ellis says that of this tourism spend in the year to May 2016, international visitors spent $222 million (up 5 per cent compared with the year to May 2015), and domestic tourists spent $709 million (up 6 per cent) in that period.

“When it comes to the monthly expenditure, tourism spend in Northland for the month of May 2016 is up 2 per cent compared with the month of May 2015", says Mr Ellis.

Mr Ellis says MBIE developed the Monthly Regional Tourism Estimates in consultation with tourism industry representatives to create a better measurement of the value of tourism in the regions.

“Tourism spend information for the regions helps inform investment and planning in the tourism industry by providing further insight into where both domestic and international tourists are spending their money,” says Mr Ellis.

The Monthly Regional Tourism Estimates measure the expenditure of international and domestic visitors in regions in New Zealand. Data users will be able to filter the information to get the data they need, including breaking down into key areas within regions, country of origin, tourism product grouping such as accommodation, passenger transport and retail sales, and by year. The data is based on administrative transaction data.

To view the full statistics from the Monthly Regional Tourism Estimates, visit the MBIE website.

ENDS

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