Craft Collaboration Jameson ‘Caskmates’ Goes Global

Craft Collaboration Jameson ‘Caskmates’ Goes Global
Watch the Jameson Caskmates film here: https://www.youtube.com/watch?v=nSbUErfAMu0

Jameson has announced the New Zealand release of Jameson Caskmates, following a successful limited run in Ireland last year. Created by the Midleton Distillery in collaboration with micro-brewer, Franciscan Well Brewery in Cork, Jameson Caskmates offers a new taste experience that will satisfy the appetite of whiskey enthusiasts, Jameson drinkers and craft beer fans.

The Jameson Caskmates story began back in 2013, when Jameson Master Distiller, Brian Nation and Master of Whiskey Science, Dave Quinn, first met Franciscan Well Founder and Head Brewer, Shane Long, in a Cork bar. The Jameson Masters agreed to loan some Jameson casks to the brewery to discover their influence on Irish stout and when the stout-seasoned barrels were returned to the Midleton Distillery, Dave Quinn re-filled them with Jameson Irish whiskey. Over time, the maturation resulted in a new taste sensation: Jameson Caskmates.

The product of curiosity, collaboration and innovation, Jameson Caskmates retains the triple-distilled smoothness of Jameson Original, while adopting additional notes of coffee, cocoa, butterscotch and gentle hints of hops.

The release is set to tap into the existing consumer appetite for craft beer and whiskey, as it fuses the two categories and showcases exceptional versatility; the result can be served neat, on the rocks, as a beer pairing and in beer cocktails. The tag line behind the creative, ‘Triple distilled, once stouted’, reinforces the union of whiskey and beer while injecting the wit and personality of the Jameson brand to further enhance its appeal to millennial consumers.

Dave Quinn, Master of Whiskey Science at the Midleton Distillery, says: “When the stout-seasoned Jameson barrels arrived back at Midleton from Franciscan Well, curiosity got the better of us and we experimented by maturing our Jameson Irish whiskey in the casks. We found that after around six months, the perfect balance of flavor was achieved and we couldn’t be happier with the results; Jameson Caskmates retains all the smoothness of triple-distilled Jameson with added cocoa, coffee and butterscotch notes from the stout barrels. We are thrilled that the rest of the world is getting the chance to enjoy this Irish gem!”

Kathryn Love, Jameson Marketing Manager in New Zealand, added: “Jameson and stout are no strangers behind the bar, but for the first time ever they have come together to create our latest innovation, Jameson Caskmates. The story goes right to our heart in Cork, where our Midleton Distillery and the Franciscan Well Brewery are located, and represents what we are most passionate about: Irish craftsmanship, collaboration and innovation. With Jameson Caskmates, we hope to surprise and delight existing Jameson drinkers by providing them with an authentic, new whiskey experience, as well as to recruit craft beer fans globally to the Irish whiskey category.”

Bottled at 40% ABV, Jameson Caskmates is available in New Zealand from July 2016, RRP $55.99.

JAMESON AND CRAFT BEER – THE PERFECT PAIR #CRAFTYPAIR
Jameson Caskmates is best served alongside craft beer – try a relatively light Stout, IPA or Lager.

Simply pour a 30ml serve of Jameson Caskmates over ice (or neat if you prefer) alongside your pint of craft beer. First take a sip of your whiskey and then a sip of your beer. This allows the flavour of Jameson Caskmates to be fully appreciated both on its own and then as a pairing. Caskmates is all about the best of both worlds.

JAMESON CASKMATES TASTING NOTES, MASTER DISTILLER BRIAN NATION
Nose: The initial aroma of freshly mown hay is complemented by a crisp orchard fruit character, green apples and pears along with a twist of lime zest. Mild pot still spices appear, deepening from green tea to hazelnut and milk chocolate. The lingering hop influence combines effortlessly with toasted oak and barley grains to form a solid base.

Taste: As expected, there is the initial sweet mouth coating typical of the Single Pot Still Irish Whiskey inclusion. Then the effect of the beer cask finish becomes apparent with the subtle touch of hops and cocoa beans. Some marzipan and charred oak add to the complexity.

Finish: Long and sweet with milk chocolate and butterscotch.

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