Specsavers launches exclusive ELLERY eyewear collection

29 July 2016

Specsavers launches exclusive ELLERY eyewear collection

Modern, feminine and wearable classics

Specsavers has again delivered on its commitment of making high-end fashion accessible to everyone, announcing a new collaboration with in-demand, luxury womenswear brand - ELLERY. Exclusive to Specsavers and available in stores nationwide from 28 July, the collection includes 14 optical glasses and six prescription sunglasses. The campaign is fronted by iconic supermodel Gemma Ward.

The ELLERY eyewear collection

The range features strong, architectural silhouettes that are both dynamic and innovative. With an eye for aesthetics, the ELLERY eyewear collection expresses a sophisticated signature style, brought to life through an exploration of exaggerated shapes and rich textures. The collection has been designed for the wearer looking for masterful design, quality and unexpected details.

The fresh wearable styles with a retro edge include; playful twists on the modern cat’s eye, graphic oversized square and round shapes. A gold eye insignia, set with a crystal stone can be found on every frame and each pair of ELLERY glasses is branded with a gold foil logo.

A colour palette of black, marbled charcoal, tortoiseshell, cobalt blue, bottle green, gold and brushed gold was chosen to offer the wearer a selection of classic, yet modern and avant-garde glasses to complement and enhance their individual style.

For Kym Ellery, designing the new range presented an opportunity to explore the sartorial role that eyewear plays in the style of its wearer.

“For me eyewear is a crucial part of personal style and I am thrilled to have been given the opportunity to create a collection of frames with Specsavers.”

“When designing, I focus on creating modern classics for intelligent women and this eyewear collection is no exception.”

“For the range, I was inspired by cinematic personas throughout the decades. I looked at archetypal roles such as Diane Keaton in Annie Hall, Susan Sarandon in Thelma and Louise and of course, Woody Allen as himself, Woody Allen. The aesthetic of the ELLERY collections is to combine masculine with feminine, and the ELLERY eyewear collection is a natural extension of this,” said Kym.

About the partnership

As a coveted luxury womenswear designer, ELLERY was a natural choice for Specsavers to partner with to produce this unique and striking range. Formed from a shared passion for the idea that glasses play a central role in the

expression of personal style, the Specsavers and ELLERY partnership builds upon the success of Specsavers’ past collaborative ranges.

From Specsavers’ perspective, eyewear is right at the heart of personal style. As Head of Frames at Specsavers, Juan Carlos Camargo, puts it, “There is no other item which is as immediately noticed or as frequently worn, so giving people the choice of beautifully-designed, genuinely cutting-edge eyewear is an exciting and important part of what we do.”

Affordably priced from $299-$369, the range will be exclusively available at Specsavers stores across New Zealand from 28 July 2016.

For more information, visit specsavers.co.nz/ELLERY.

ENDS

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