Just Atelier announces designers for FRAMED @ VSP 2016

FOR IMMEDIATE RELEASE: 12.09.2016

Just Atelier announces designers for FRAMED @ VSP 2016

FRAMED | Fashion Insight will be a unique opportunity to see the glamour behind the scenes of the FASHION industry, and gain insight on the diverse inspirations, techniques and styles of established and emerging local designers.

Framed is the third showcase produced by Just Atelier as part of the Vogel Street Party, which this year has adopted the theme of ‘connections’.

“This year we are celebrating all the connections we’ve made through our previous events, from photographers to choreographers to well known local designers, and enjoying adding to those with fresh faces and labels who the public may not know yet, but will definitely want to!” say Just Atelier co-founders and event organisers Fi Clements and Fiona Jenkin.

This year's showcase welcomes a diverse spectrum of local designers: Senorita AweSUMO; Gemma; Aunty; Darlene Gore; and Ami Ana. Emerging labels Alchemi; Steep Street; Bubblegum Industrial; Monica Toretto; Terra Firma. With local artists Outsider Upcycled and Crown Me By The Sea.

Designers will be showing their work on a catwalk, as well as in photo shoots, and through displays of their design process in a special exhibition space. It is an all-inclusive opportunity to gain experience and resources to grow their businesses.

The public will gain valuable experience with unique insights into the ‘real world’ of fashion, with all backstage activities open to view.

“The aim is to show the public that fashion isn’t all fantasy. It is something that each and every one of us engages with in some way everyday. We can forget or take for granted the hard work and creativity involved. It’s good to be reminded that we share the stories of the real people who made our clothes as we wear them.”

Thanks to the generous support of Creative NZ through the Creative Communities Grants scheme, the event is free for all designers and the public.

Framed fashion insight is open to the public during the Vogel Street Party on the afternoon of Saturday 8th October from 3pm, Catwalk starts at 5pm in the new Granary redevelopment in the Carpet Court building, 123 Vogel Street.

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Attached Image from 2015 vogel street party fashion show by DG Images, featuring designs by Aunty

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DESIGNER PROFILES

Senorita AweSUMO is Fiona Clements:

Senorita AweSUMO empowers ethical and conscious consumers with unique environmental fashion. Encouraging conscious consumption by spreading awareness and giving an environmental choice in clothing. Global problem, Local solution.

senoritaawesumo.com

Gemma by Gemma Ward:

Gemma Ward is the designer of both ‘Gemma’ – designer women’s clothing, and ‘Gem Maternity’ – designer maternity clothing. Gemma has an easy class about it, combining casual and dressy garments that can mix and match for different occasions.

www.sundayboutique.co.nz

Aunty by Dallas Cunningham and Dallas Synnott:

Creative partners (Aunty & niece) Dallas Cunningham and Dallas Synnott-Chapman have brought their love of colour and quirk to life, with a collection of beautifully handmade separates. Aunty is proudly handmade in Dunedin, New Zealand.

www.aunty.co.nz

Darlene Gore by Darlene Gore:

Inspired by a love of fine tailoring, beautiful fabrics and classic design Darlene Gore is a label creating garments that transcend fashion fads and become lasting pieces in your wardrobe.

http://www.guilddunedin.co.nz/darlenegore/

Ami Ana by Ana Lydiate:

FunKtional Crochet and Knit Pasifika and Asia inspired fashions and patterns for babies, children and adults - all baby and children's fashions are custom made to order (some limited stock available). And occasionally some cheeky fun Seasonal/Charity inspired novelty items!

https://felt.co.nz/shop/amiana

Alchemi by Stacey Hemi:

Made locally, Dunedin label Alchemi adheres to the slow fashion movement by creating timeless treasured garments with dark and draping elements. Alchemi is a new label operating out of Trident House, Vogel Street - a studio with a sustainability ethos.

https://www.facebook.com/alcheminz/?fref=ts

Steep Street by Rachel Blackburn and ISO12:

Clothing made from unique hand screen printed textiles in Dunedin.

https://www.facebook.com/STEEP-STReeT-260911447427796/

Bubblegum Industrial by Christian Mcnab:

Fashion and accessories made in Dunedin

http://bubblegumindustrial.com/

Outsider Upcycled by textile artist Desi Liversage

Outsider Upcycled uses found, vintage and other interesting fabrics to produce unique clothing for men, women and children, as well as things for your home.

https://www.facebook.com/outsiderupcycled/

Crown Me By The Sea by floral artist Emma Stevenson.

Crown me by the Sea is a boutique business, based in the seaside village of Purakaunui. We specialise in luxurious, silk flower crowns and floral headwear for special occasions or a touch of everyday glamour. Crowns are available from our own range or can be custom made to suit your specific needs and requirements.

https://www.facebook.com/CrownmebytheSea/

Ophelia Kate by Ophelia Kate Nolan Rundle

Graduate of Otago Polytechnic school of design, fashion. For this collection I drew inspiration from the rugged people of the Siberian Tundra. Studying these cultures helped inform my methods of sustainable practice; the shapes of hides helped inform my pattern making to ensure minimal off cuts, and some of the skins are from animals I hunted myself. This collection commands attention by marching through delicate comfort zones of onlookers.

http://opheliakate.tumblr.com/

Monica Toretto

Photographer/writer and fashion design student at Southern Institute of Technology.

www.monicatoretto.com

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