Indulge your wishlist with justONE & Fly Buys

Indulge your wishlist with justONE & Fly Buys

Auckland, New Zealand: Monday, 26th September 2016

Fly Buys is on a mission to help Kiwis get even more out of their rewards programme, with a neat new email approach developed with 1-1 and digital specialist agency, justONE.

What makes this different from most other emails is the way in which clear simple design, relevant data, animation, and easy activation is brought together.

Members will now receive tailored emails showing items on their Fly Buys ‘wishlist’ with a simple one click to the wishlist page - massively simplifying the process and driving awareness and action around using Fly Buys points.

Will Innes, Marketing Manager at Loyalty New Zealand, says that the new initiative is an important part of Fly Buys’ ongoing efforts to ensure the best consumer experience for its members. “What starts with an improvement to one communication channel now gives us the opportunity to emulate these great experiences across our app, web, and social channels.”

“The crux of our brief to justONE was to find a creative solution, that would help to really drive redemption. It was also important that the final output worked to break down the misconception that if you’re not earning regularly, you won’t be able to make the most of our rewards.

“We had a wealth of membership data available to inform the process, which justONE have utilised to fantastic effect. With the development of variations, we’re now able to ensure the messaging is tailored and relevant to all of our members – whether they’re redeeming with points, or points + cash,” says Innes.

justONE Managing Director, Ben Goodale, says they’re delighted with the uptake the emails have had so far – achieving an impressive 74% open rate within the first two weeks since launch.

“Those figures are well over double industry standard – and show just how engaging the emails are. There’s an art to a great email, and these are great examples - they’re fun, they’re engaging, and they help people connect with and get the most from the programme.

ENDS

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