Abarth 124 Spider: a Different Point of View

ABARTH 124 SPIDER: A DIFFERENT POINT OF VIEW

Just weeks before it arrives in New Zealand, the eagerly anticipated Abarth 124 spider sports car has been shot by Rankin, one of the world’s leading photographers, in a special video and picture shoot for ‘Hunger Magazine’.

The film and accompanying stills were shot by Rankin at London's ExCel Centre, with cinematography from Tony C. Miller. More akin to a luxury fashion film than the typical car commercial, the film is a no-holds barred, full throttle love story, as the two lovers burn rubber and make their cars dance, set to the beat of a modern, dynamic drum track.

The 360-degree project consists of an online film, three still life shoots and a mini documentary series starring celebrity talent – yet to be named – titled ‘The Detour’. The project debuts with the film “A Different Point of View” which premiered at the Paris Motor Show and which is now on-line.

"Abarth approached Hunger looking to do something a little more leftfield than the usual campaign. Although working in different worlds, the two brands are a perfect match, with fashionable, fun and aspirational audience bases,” says Rankin. “With our in-house studio, filmmakers, photographers and journalists, we were able to create a multifaceted project all under one roof. The brand gave us complete freedom to bring their cars to life in fun and unusual ways getting behind the wheel and taking them to their limits".

Set to arrive in New Zealand in time for Spring, the Abarth 124 Spider is a unique combination of the traditional sports car, with modern technology and Italian styling to produce a roadster with superb performance and great handling that is guaranteed a great drive, whatever the road. It is produced by Abarth, a company that has been producing sports cars in Turin, the beating heart of the Italian car industry, for nearly 70 years.

Hunger Magazine and Hunger TV report on the cutting edge of culture in all its forms using the best writers, photographers and videographers to capture the essence of culture at its most pure, graphic and exciting.

The Abarth 124 Spider project is logged by Hunger under fashion and beauty and may be found in their magazine, web site – www.hungertv.com – and on their social media sites.

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About Fiat Chrysler New Zealand

Launched on 1 May 2013, Fiat Chrysler New Zealand is the new national importer that has, for the first time, brought together Fiat, Alfa Romeo, Chrysler, Jeep and Dodge together under one importer to maximise the strengths of the brands and offer New Zealand consumers a better deal and a better ownership experience. The new company, which is based at Mt Wellington in Auckland, is a wholly owned subsidiary of New Zealand businessman, Neville Crichton’s company, the Ateco Group.

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